{"id":109,"date":"2007-07-30T16:25:03","date_gmt":"2007-07-30T14:25:03","guid":{"rendered":"http:\/\/staging.sillon38.com\/2007\/07\/30\/vercors-lait-va-bien\/"},"modified":"2007-07-30T16:25:03","modified_gmt":"2007-07-30T14:25:03","slug":"vercors-lait-va-bien","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/","title":{"rendered":"\u201cVercors lait va bien\u201d"},"content":{"rendered":"<p><strong>P<\/strong>lusieurs informations contradictoires circulent sur le plateau \u00e0 propos de l&rsquo;avenir de la coop\u00e9rative de Vercors lait. Afin de r\u00e9tablir la v\u00e9rit\u00e9 nous avons rencontr\u00e9 Paul Faure, pr\u00e9sident de la coop\u00e9rative.<br \/>\n<em><br \/>\n<\/em><strong><em>Comment va Vercors lait ?<\/em><br \/>\n<\/strong><br \/>\n\u00ab\u00a0Vercors lait va tr\u00e8s bien, le magasin de vente tourne \u00e0 plein r\u00e9gime. On vend une gamme de produits qui correspond \u00e0 ce que recherche la client\u00e8le. On peut prendre par exemple le cas du petit loup dont les ventes ne cessent de progresser. On assiste \u00e9galement un fort d\u00e9veloppement de la gamme bio. Vous comprendrez donc que nous vendons du bleu mais \u00e9galement d&rsquo;autres fromages fabriqu\u00e9s \u00e0 la coop\u00e9rative.<br \/>\nCela n&#8217;emp\u00eache, Vercors lait est une jeune entreprise qui a \u00e9t\u00e9 reprise il y a seulement quatre ans par les producteurs de lait du Vercors. Il faut \u00eatre honn\u00eate , nous  avons peu de moyens . On peut donc difficilement mettre en place des actions de promotion et de communication d&rsquo;envergure car trop co\u00fbteuses \u00ab\u00a0.<\/p>\n<p><em><strong>Vercors lait a t-il un avenir ?\u00a0\u00bb<br \/>\n<\/strong><\/em><br \/>\n\u00ab\u00a0Si le tonnage de bleu fabriqu\u00e9 continue \u00e0 progresser comme c&rsquo;est le cas actuellement, Vercors lait a un avenir. Cela n&rsquo;exclut pas les difficult\u00e9s pr\u00e9sentes. L&rsquo;entreprise est constitu\u00e9e de 15 salari\u00e9s. Les charges fixes mensuelles sont \u00e9normes. On essaie de trouver des solutions pour que celles-ci baissent. Je vous cite un exemple : avec la communaut\u00e9 de communes on \u00e9tudie l&rsquo;opportunit\u00e9 d&rsquo;installer une chaudi\u00e8re \u00e0 bois. Cela nous permettrait de r\u00e9aliser des \u00e9conomies substantielles au niveau de la facture \u00e9nerg\u00e9tique\u00a0\u00bb<\/p>\n<p><strong><em>Comment faire encore progresser les ventes du bleu ?<br \/>\n<\/em><\/strong><br \/>\n\u00a0\u00bb C&rsquo;est un gros probl\u00e8me, on le prend tr\u00e8s au s\u00e9rieux . Afin d&rsquo;y rem\u00e9dier nous sommes \u00e0 la recherche d&rsquo;un commercial de haute pointure. On esp\u00e8re qu&rsquo;\u00e0 travers cette embauche on arrivera \u00e0 p\u00e9n\u00e9trer dans le monde des centrales d&rsquo;achat, hypermarch\u00e9s et grandes surfaces . A mon avis il n&rsquo;y a pas d&rsquo;autres solutions pour faire du volume. Par contre, au niveau de la diversification de nos produits, la progression des ventes doit se faire au niveau local : \u00e0 travers notre magasin mais \u00e9galement aupr\u00e8s des GMS de la r\u00e9gion. Des contacts ont \u00e9t\u00e9 \u00e9tablis et on esp\u00e8re que ceux ci  se concr\u00e9tiseront . C&rsquo;est un passage oblig\u00e9 !<br \/>\nNous sommes \u00e9galement conscients que toutes les op\u00e9rations promotionnelles telles que la f\u00eate du bleu sur le plateau, la f\u00eate des fromages et des produits du terroir organis\u00e9e \u00e0 Sassenage et d&rsquo;autres manifestations de ce style ne peuvent \u00eatre que b\u00e9n\u00e9fiques au bleu du Vercors Sassenage , en assurer sa p\u00e9rennit\u00e9 et celle de Vercors lait .Vous le voyez , la partie est difficile mais il ne faut pas c\u00e9der au d\u00e9faitisme ; bien au contraire : aller de l&rsquo;avant . Moi j&rsquo;y crois !\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs informations contradictoires circulent sur le plateau \u00e0 propos de l&rsquo;avenir de la coop\u00e9rative de Vercors lait. Afin de r\u00e9tablir la v\u00e9rit\u00e9 nous avons rencontr\u00e9 Paul Faure, pr\u00e9sident de la coop\u00e9rative. Comment va Vercors lait ? \u00ab\u00a0Vercors lait va tr\u00e8s&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-laitproduits-laitiers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cVercors lait va bien\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cVercors lait va bien\u201d -\" \/>\n<meta property=\"og:description\" content=\"Plusieurs informations contradictoires circulent sur le plateau \u00e0 propos de l&rsquo;avenir de la coop\u00e9rative de Vercors lait. Afin de r\u00e9tablir la v\u00e9rit\u00e9 nous avons rencontr\u00e9 Paul Faure, pr\u00e9sident de la coop\u00e9rative. Comment va Vercors lait ? \u00ab\u00a0Vercors lait va tr\u00e8s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/\" \/>\n<meta property=\"article:published_time\" content=\"2007-07-30T14:25:03+00:00\" \/>\n<meta name=\"author\" content=\"M Coeur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"M Coeur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/\"},\"author\":{\"name\":\"M Coeur\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\"},\"headline\":\"\u201cVercors lait va bien\u201d\",\"datePublished\":\"2007-07-30T14:25:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/\"},\"wordCount\":488,\"commentCount\":1,\"articleSection\":[\"lait\\\/produits laitiers\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/\",\"url\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/\",\"name\":\"\u201cVercors lait va bien\u201d -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#website\"},\"datePublished\":\"2007-07-30T14:25:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2007\\\/07\\\/30\\\/vercors-lait-va-bien\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cVercors lait va bien\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/\",\"name\":\"\",\"description\":\"Le journal du monde rural\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\",\"name\":\"M Coeur\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cVercors lait va bien\u201d -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/","og_locale":"fr_FR","og_type":"article","og_title":"\u201cVercors lait va bien\u201d -","og_description":"Plusieurs informations contradictoires circulent sur le plateau \u00e0 propos de l&rsquo;avenir de la coop\u00e9rative de Vercors lait. Afin de r\u00e9tablir la v\u00e9rit\u00e9 nous avons rencontr\u00e9 Paul Faure, pr\u00e9sident de la coop\u00e9rative. Comment va Vercors lait ? \u00ab\u00a0Vercors lait va tr\u00e8s...","og_url":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/","article_published_time":"2007-07-30T14:25:03+00:00","author":"M Coeur","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"M Coeur","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/#article","isPartOf":{"@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/"},"author":{"name":"M Coeur","@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1"},"headline":"\u201cVercors lait va bien\u201d","datePublished":"2007-07-30T14:25:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/"},"wordCount":488,"commentCount":1,"articleSection":["lait\/produits laitiers"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/","url":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/","name":"\u201cVercors lait va bien\u201d -","isPartOf":{"@id":"https:\/\/www.sillon38.com\/blog\/#website"},"datePublished":"2007-07-30T14:25:03+00:00","author":{"@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1"},"breadcrumb":{"@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sillon38.com\/blog\/2007\/07\/30\/vercors-lait-va-bien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sillon38.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u201cVercors lait va bien\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.sillon38.com\/blog\/#website","url":"https:\/\/www.sillon38.com\/blog\/","name":"","description":"Le journal du monde rural","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sillon38.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1","name":"M Coeur"}]}},"_links":{"self":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":0,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}