{"id":14002,"date":"2010-03-31T18:38:58","date_gmt":"2010-03-31T16:38:58","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=14002"},"modified":"2010-03-31T18:38:58","modified_gmt":"2010-03-31T16:38:58","slug":"ne-jetez-plus-vos-transats","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2010\/03\/31\/ne-jetez-plus-vos-transats\/","title":{"rendered":"Ne jetez plus vos transats!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14007\" title=\"botanic\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2010\/03\/botanic1.jpg\" alt=\"botanic\" width=\"214\" height=\"115\" \/><\/p>\n<p><span style=\"color: #000000;\">Jusqu\u2019au 15 ao\u00fbt, les clients pourront rapporter leur ancienne toile de transats Transatube Lafuma pour la recycler dans l\u2019un des 59 magasins botanic\u00ae. En <\/span><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-14004\" title=\"botanic\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2010\/03\/botanic.jpg\" alt=\"botanic\" width=\"207\" height=\"303\" \/><\/span><span style=\"color: #000000;\">\u00e9change de ce geste, ils recevront une remise de 20 % sur l\u2019achat d\u2019une toile neuve Transatube Lafuma (soit un prix de vente de 15,20 \u20ac au lieu de 19 \u20ac). <\/span><\/p>\n<p><span style=\"color: #000000;\">Une occasion unique d\u2019allier un geste en faveur de l\u2019environnement tout en changeant la d\u00e9coration dans son jardin ou sur sa terrasse.<br \/>\nLafuma a r\u00e9alis\u00e9 une Analyse de Cycle de Vie (ACV) du Transatube avec une toile en Batyline\u00ae (Groupe Ferrari), l\u2019un de ses produits les plus vendus. Cette analyse a permis de d\u00e9montrer que la majeure partie des impacts environnementaux provient des mat\u00e9riaux utilis\u00e9s et de la \ufb01n de vie du produit (mise en d\u00e9charge ou incin\u00e9ration). <\/span><\/p>\n<p><span style=\"color: #000000;\"><br \/>\n<\/span><a href=\"http:\/\/www.lafuma.fr\/index.php\"><img loading=\"lazy\" decoding=\"async\" title=\"LAFUMA\" src=\"http:\/\/www.lafuma.fr\/fileadmin\/templates\/lafuma\/images\/logo_lafuma_10.jpg\" border=\"0\" alt=\"LAFUMA\" width=\"216\" height=\"52\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">L\u2019armature du Transatube Lafuma est compos\u00e9e d\u2019acier \u00e0 Haute Limite Elastique, compos\u00e9 de 50% d\u2019acier recycl\u00e9. Il a \u00e9t\u00e9 choisi pour sa r\u00e9sistance, sa durabilit\u00e9 et ses qualit\u00e9s environnementales. La toile s\u2019use avant l\u2019armature ou l\u2019utilisateur se lasse du coloris au bout de quelques ann\u00e9es.<br \/>\nL\u2019objectif de cette op\u00e9ration est donc d\u2019inciter les clients \u00e0 garder l\u2019armature du Transatube plus longtemps et de ne changer que la toile. Ainsi, ils augmentent la dur\u00e9e de vie de leur produit et permettent de diminuer son impact environnemental en limitant la consommation de ressources naturelles. <\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><br \/>\nA titre d\u2019exemple, si trois ans apr\u00e8s avoir achet\u00e9 un Transatube, les consommateurs d\u00e9cident de remplacer leur toile usag\u00e9e en la rapportant plut\u00f4t que de racheter un nouveau Transat, ils permettent une diminution de 75 % des impacts du produit sur l\u2019environnement et une r\u00e9duction de l\u2019impact carbone de 26,6 kg \u00e9q. CO2 \u00e0 14,3 kg eq. CO2 .<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><br \/>\nLes toiles collect\u00e9es sont recycl\u00e9es dans l\u2019usine italienne Texyloop du groupe Ferrari. Ferrari a d\u00e9velopp\u00e9 et mis en \u0153uvre \u00e0 l\u2019\u00e9chelle industrielle un proc\u00e9d\u00e9 de recyclage en circuit ferm\u00e9 : broyage, dissolution s\u00e9lective, s\u00e9paration des \ufb01bres, pr\u00e9cipitation du PVC, r\u00e9g\u00e9n\u00e9ration du solvant. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de mobilier de jardin Lafuma et les magasins botanic\u00ae s\u2019unissent pour cr\u00e9er une op\u00e9ration de recyclage intitul\u00e9e \u00ab offrez une seconde vie \u00e0 vos transats \u00bb. L\u2019objectif est d\u2019inciter les utilisateurs \u00e0 r\u00e9duire de 75 % l\u2019impact environnemental du Transatube. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[2080],"class_list":["post-14002","post","type-post","status-publish","format-standard","hentry","category-environnement","tag-environnement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ne jetez plus vos transats! -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2010\/03\/31\/ne-jetez-plus-vos-transats\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne jetez plus vos transats! -\" \/>\n<meta property=\"og:description\" content=\"Le fabricant de mobilier de jardin Lafuma et les magasins botanic\u00ae s\u2019unissent pour cr\u00e9er une op\u00e9ration de recyclage intitul\u00e9e \u00ab offrez une seconde vie \u00e0 vos transats \u00bb. 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