{"id":16138,"date":"2010-08-11T16:10:19","date_gmt":"2010-08-11T14:10:19","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=16138"},"modified":"2010-08-11T16:10:19","modified_gmt":"2010-08-11T14:10:19","slug":"commercialisation-des-fruits-et-legumes-frais-sur-internet","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2010\/08\/11\/commercialisation-des-fruits-et-legumes-frais-sur-internet\/","title":{"rendered":"Commercialisation des fruits et l\u00e9gumes frais sur Internet"},"content":{"rendered":"

A la demande de l\u2019Union Nationale des Fruitiers D\u00e9taillants (UNFD), le d\u00e9partement
\nProduits et March\u00e9s du Ctifl vient de r\u00e9aliser une \u00e9tude \u00e9conomique sur la\u00a0 \u00ab Commercialisation des fruits et l\u00e9gumes frais sur Internet \u00bb. Le e-commerce ne cesse de progresser.<\/span><\/p>\n

Cette \u00e9tude dresse une typologie des op\u00e9rateurs pr\u00e9sents sur le web, mesure leur syst\u00e8me de fonctionnement (approvisionnement, livraison, etc.) et pr\u00e9sente les\u00a0 solutions techniques propos\u00e9es par des prestataires ext\u00e9rieurs. Le volet consommation analyse et hi\u00e9rarchise les freins des non-utilisateurs. La perception et les attentes des cyber-consommateurs de fruits et l\u00e9gumes frais y sont \u00e9galement \u00e9tudi\u00e9es, gr\u00e2ce \u00e0 une enqu\u00eate men\u00e9e aupr\u00e8s de 500 consommateurs. <\/span><\/p>\n

Ils sont globalement tr\u00e8s satisfaits, motiv\u00e9s par \u00ab la praticit\u00e9 et le gain de temps \u00bb, et soulignent en majorit\u00e9 la qualit\u00e9 du service fournie sur la toile. Si aujourd\u2019hui 11% des internautes utilisent Internet pour l\u2019achat de denr\u00e9es alimentaires, moins de 1% l\u2019utilisent pour l\u2019achat de fruits et l\u00e9gumes frais. Cette \u00e9tude est d\u00e9sormais disponible aupr\u00e8s du Ctifl.
\n90% des acheteurs interrog\u00e9s reconnaissent la qualit\u00e9 des fruits et l\u00e9gumes livr\u00e9s, et pr\u00e8s de 70% jugent la qualit\u00e9 du service fournie sur la toile meilleure que celle des magasins. Globalement, la fid\u00e9lit\u00e9 des clients est acquise : pr\u00e8s de 90% des interview\u00e9s sont pr\u00eats \u00e0 renouveler leurs achats. Le bouche \u00e0 oreille est le meilleur vecteur de communication.<\/p>\n

Une trentaine d\u2019e-marchand ont \u00e9t\u00e9 audit\u00e9s pour la r\u00e9alisation de cette \u00e9tude.
\nSi Internet est d\u00e9sormais entr\u00e9 dans les habitudes de consommation des fran\u00e7ais, les achats de produits alimentaires demeurent encore faibles \u00e0 c\u00f4t\u00e9 des produits techniques, des voyages, etc.
\n<\/span><\/p>\n

Au sommaire de cette \u00e9tude : <\/span>
\n– Le e-commerce dans le secteur des fruits et l\u00e9gumes frais
\n– Des motivations diverses mais une finalit\u00e9 commune
\n– Des outils tr\u00e8s diversifi\u00e9s
\n– Les modes de livraison
\n– Des solutions informatiques multiples
\n– Des solutions multiples au service du e-commerce
\n– Le cadre l\u00e9gal
\n– Consommation des fruits et l\u00e9gumes frais sur Internet
\n– Contexte et objectifs
\n– M\u00e9thodologie <\/span><\/p>\n

– Le comportement des cyber-consommateurs<\/span><\/p>\n

– Perception et attentes des cyber-consommateurs de fruits et l\u00e9gumes frais<\/span><\/p>\n

– Freins pour les non pratiquants <\/span><\/p>\n

– Perception et attentes des cyber-acheteurs
\n
\nPour la commander : <\/span>
\nCette \u00e9tude est disponible aupr\u00e8s du Ctifl au prix de 23 euros + 4 euros de frais de port.
\nAdressez votre commande accompagn\u00e9e d\u2019un r\u00e8glement (ch\u00e8que \u00e0 l\u2019ordre du Ctifl) \u00e0 :
\nCtifl Editions \u2013 Mme Marie-France Patry. Centre de Lanxade \u2013 41 route des N\u00e9bouts \u2013 24130 Prigonrieux<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L’e-commerce marche de plus en plus fort! On peut m\u00eame y acheter fruits et l\u00e9gumes. Le CTIFL propose une \u00e9tude sur leur commercialisation.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95,32],"tags":[],"class_list":["post-16138","post","type-post","status-publish","format-standard","hentry","category-consommation","category-fruits-legumes"],"yoast_head":"\nCommercialisation des fruits et l\u00e9gumes frais sur Internet -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2010\/08\/11\/commercialisation-des-fruits-et-legumes-frais-sur-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercialisation des fruits et l\u00e9gumes frais sur Internet -\" \/>\n<meta property=\"og:description\" content=\"L'e-commerce marche de plus en plus fort! 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