{"id":19053,"date":"2010-11-20T13:17:27","date_gmt":"2010-11-20T11:17:27","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=19053"},"modified":"2010-11-20T13:17:27","modified_gmt":"2010-11-20T11:17:27","slug":"carrefour-voiron","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2010\/11\/20\/carrefour-voiron\/","title":{"rendered":"Carrefour Voiron"},"content":{"rendered":"

Alain Galliot, directeur de Carrefour\u00a0 Voiron est tr\u00e8s au fait de par ses origines des m\u00e9tiers d’agriculteur, de producteur. De plus il conna\u00eet parfaitement les m\u00e9tiers de bouche. Discuter avec lui de tra\u00e7abilit\u00e9, qualit\u00e9, produits frais est un r\u00e9el plaisir car on a en face de nous un passionn\u00e9!<\/span><\/p>\n

Carrefour Voiron appartient au groupe Provencia. Alain Galliot d\u00e9fini sa client\u00e8le comme\u00a0\u00bb une client\u00e8le de terroir, rurale et citadine. Celle ci a un pouvoir d’achats important et recherche avant tout la qualit\u00e9. Nous n’avons donc pas le droit \u00e0 l’erreur.\u00a0\u00bb<\/span><\/p>\n

La qualit\u00e9 ne s’invente pas, il faut la cr\u00e9er. \u00a0\u00bb Le groupe Carrefour a tr\u00e8s vite jou\u00e9 le jeu de la qualit\u00e9, la tra\u00e7abilit\u00e9. C’est lui qui a lanc\u00e9 le premier le syst\u00e8me de cahier des charges. Celui ci \u00e9tant \u00e9tabli, en concertation\u00a0 entre les diff\u00e9rents acteurs. Son fil conducteur: on veut un produit sain \u00e0 l’\u00e9tal, quelles sont les conditions \u00e0 remplir au niveau de l’ensemble des maillons de la cha\u00eene? C’est qu’une fois que ce cahier des charges mis en forme, que le volet \u00e9conomique est abord\u00e9.\u00a0\u00bb<\/span><\/p>\n

Et de rajouter: \u00a0\u00bb Est ce que nos clients comprennent notre d\u00e9marche? Pas s\u00fbr et pourtant elle a fait ses preuves. Prenons le cas de la crise sanitaire bovine. Gr\u00e2ce \u00e0 ce fameux cahier des charges, nous avons pu continuer \u00e0 servir de la viande saine, avec toutes les garanties n\u00e9cessaires.\u00a0\u00bb<\/span><\/p>\n

Dans cette charte \u00e0 la qualit\u00e9, Alain Galliot se rappelle que Carrefour a depuis longtemps pris position vis \u00e0 vis des OGM. \u00a0\u00bb On a fait venir des galets de ma\u00efs directement du Br\u00e9sil car nous savions qu’ils \u00e9taient issus de cultures saines, traditionnelles, sans OGM.\u00a0\u00bb<\/span><\/p>\n

\"carrefour<\/a><\/span><\/p>\n

Voil\u00e0 pourquoi les produits estampill\u00e9s Carrefour sont garantis sans OGM, toujours gr\u00e2ce \u00e0 un cahier des charges pr\u00e9cis. Carrefour a d\u00e9cid\u00e9 de le faire savoir \u00e0 travers une pastille sp\u00e9ciale. \u00a0\u00bb Environ 300 produits ont aujourd’hui cette pastille, tr\u00e8s vite nous arriverons \u00e0 600 puis 1000.\u00a0\u00bb A noter qu’un produit estampill\u00e9 \u00ab\u00a0sans OGM\u00a0\u00bb n’a pas vu son prix augmenter.<\/span><\/p>\n

Alain Galliot pr\u00e9cise \u00e9galement \u00ab\u00a0ce n’est pas parce qu’un produit n’a pas la pastille verte qu’il contient des OGM. Nous n’en sommes pas certains, on ne peut donc pas l’estampiller sans OGM.\u00a0\u00bb<\/span><\/p>\n

Comme indiqu\u00e9 Carrefour Voiron fait partie int\u00e9grante du groupe Provencia. Une centrale qui joue le jeu des produits r\u00e9gionaux. ( Voir notre article pr\u00e9c\u00e9dent.)<\/span><\/p>\n

\u00a0\u00bb Provencia ayant vu le jour en Haute Savoie, ce sont les produits des deux Savoie, de l’Ain et de l’Is\u00e8re qui sont pris en compte.<\/span><\/p>\n

\"carrefour<\/a><\/span><\/p>\n

Ils proviennent de petites PME agro-alimentaires ou de producteurs eux m\u00eames. A Voiron La gamme va de la salade \u00e0 la glace \u00e0 la Chartreuse en passant par les ravioles, diverses charcuteries, fromages, confitures, p\u00e2tisseries, anth\u00e9site, caf\u00e9… sans oublier la c\u00e9l\u00e8bre Chartreuse. \u00ab\u00a0<\/span><\/p>\n

L\u00e0 \u00e9galement un cahier des charges strict est sign\u00e9 par les diff\u00e9rents partenaires, une enqu\u00eate est faite\u00a0 afin d’assurer la qualit\u00e9 des produits mis en rayons. Des contacts fr\u00e9quents ont lieu entre les producteurs et les chefs de rayons.
\n<\/span><\/p>\n

Carrefour Voiron joue totalement la carte des produits r\u00e9gionaux;\u00a0\u00bb On organise deux grosses op\u00e9rations de promotion, une en \u00e9t\u00e9 afin de les faire d\u00e9couvrir aux touristes et une en octobre.\u00a0\u00bb<\/span><\/p>\n

Carrefour Voiron joue le jeu produits r\u00e9gionaux sans aucune retenue. Pour preuve, un distributeur de lait cru est install\u00e9 \u00e0 ses portes.<\/span><\/p>\n

\"carrefour<\/a><\/span><\/p>\n

\u00a0\u00bb Un producteur de lait de Paladru, Patrick Moulin, m’a demand\u00e9 s’il pouvait le faire. L’id\u00e9e m’a s\u00e9duit. Le groupe Provencia a donn\u00e9 son accord apr\u00e8s avoir visit\u00e9 la ferme. Le distributeur est r\u00e9approvisionn\u00e9 tous les matins de lait frais. Cette op\u00e9ration est un succ\u00e8s.<\/span><\/p>\n

Avec cet exemple, Alain Galliot veut expliquer que \u00ab\u00a0contrairement \u00e0 ce qu’on entend trop souvent, la grande distribution n’est pas l\u00e0 pour presser les producteurs, les agriculteurs, pour faire des b\u00e9n\u00e9fices sur leurs dos. Bien au contraire, il doit s’\u00e9tablir des relations saines car nous avons chacun besoin de l’autre. Je reste persuad\u00e9 que l’on peut avancer ensemble.\u00a0\u00bb<\/span><\/p>\n

\"carrefour<\/a><\/span><\/a><\/p>\n

<\/a><\/span><\/a>Pour plus de renseignements concernant Carrefour Voiron: cliquer sur: Carrefour Voiron.<\/a><\/span> \"Accueil<\/a> <\/span><\/strong><\/a><\/p>\n

<\/span>
\n<\/span><\/p>\n


\n<\/span><\/p>\n

<\/span><\/p>\n


\n<\/span><\/p>\n


\n<\/a> <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La qualit\u00e9, les produits sans OGM, r\u00e9gionaux \u00e0 l’honneur.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,95],"tags":[316,980,2994,4033,4557,4967,5740],"class_list":["post-19053","post","type-post","status-publish","format-standard","hentry","category-a-la-une","category-consommation","tag-ain","tag-carrefour","tag-isere","tag-ogm","tag-provencia","tag-savoie","tag-voiron"],"yoast_head":"\nCarrefour Voiron -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2010\/11\/20\/carrefour-voiron\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour Voiron -\" \/>\n<meta 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