{"id":20204,"date":"2011-01-26T16:58:47","date_gmt":"2011-01-26T14:58:47","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=20204"},"modified":"2011-01-26T16:58:47","modified_gmt":"2011-01-26T14:58:47","slug":"ricard-une-bouteille-plus-elegante-originale-moderne","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2011\/01\/26\/ricard-une-bouteille-plus-elegante-originale-moderne\/","title":{"rendered":"Ricard: une bouteille plus \u00e9l\u00e9gante, originale, moderne&#8230;."},"content":{"rendered":"<p><span style=\"color: #000080;\">La soci\u00e9t\u00e9 Ricard a pris l&rsquo;heureuse initiative de pr\u00e9senter sa nouvelle bouteille de \u00a0\u00bb Ricard\u00a0\u00bb au Sirha, le salon international de l&rsquo;h\u00f4tellerie et de la restauration qui se d\u00e9roule \u00e0 Lyon Eurexpo.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000080;\">Chacun se rappelle que c&rsquo;est Paul Ricard qui a cr\u00e9\u00e9 ce devenu tr\u00e8s c\u00e9l\u00e8bre ap\u00e9ritif anis\u00e9 en 1932. Depuis cette date la bouteille n&rsquo;avait pas chang\u00e9 de forme. C&rsquo;est chose faite, pr\u00e8s de 80 ans plus tard. \u00a0\u00bb Nous avons souhait\u00e9 rajeunir le look de la bouteille, la rendre plus moderne, \u00e9l\u00e9gante, tout en restant dans le traditionnel, nous d\u00e9marquer des autres marques d&rsquo;ap\u00e9ritif anis\u00e9\u00a0\u00bb ont pr\u00e9cis\u00e9 Christian St Germain directeur r\u00e9gional et Philippe Rousset, directeur de la communication. <\/span><\/p>\n<p><span style=\"color: #000080;\">D\u00e8s le premier coup d&rsquo;oeil, on peut dire que ce pari, os\u00e9&rsquo; est r\u00e9ussi. La bouteille nouvelle mouture, tout en se d\u00e9marquant de ses concurrentes, va plaire, c&rsquo;est certain.<\/span><\/p>\n<p><span style=\"color: #000080;\">Il est bon de souligner que la soci\u00e9t\u00e9 Ricard est un partenaire efficace de l&rsquo;environnement, de l&rsquo;agriculture.<\/span><\/p>\n<p><span style=\"color: #000080;\">Ricard  a en effet renforc\u00e9 son engagement en faveur de l&rsquo;environnement par une  politique d&rsquo;\u00e9conomie des ressources naturelles. Depuis 2001, la  consommation d&rsquo;eau de ses usines a baiss\u00e9 de 39%!<\/span><\/p>\n<p><span style=\"color: #000080;\">Cette politique  s&rsquo;illustre \u00e9galement par la relance de production de fenouil sur le  plateau de Valensole, en Provence. ceci selon les stricts principes de  l&rsquo;agriculture raisonn\u00e9e. Les huiles essentiellesde fenouil constituent  une alternative \u00e0 la badiane pour donner au Ricard sa saveur anis\u00e9e.  Outre la qualit\u00e9 de l&rsquo;huile obtenue, la plante favorise la profil\u00e9ration  des abeilles, contribuant \u00e0 entretenir la biodiversit\u00e9.<\/span><\/p>\n<p><span style=\"color: #000080;\">Nous  n&rsquo;oublierons pas enfin que la soci\u00e9t\u00e9 Ricard est l&rsquo;une des plus fid\u00e8les  partenaires de la foire de Beaucroissant. Assurant une animation tr\u00e8s  appr\u00e9ci\u00e9e avec les fameuses fire girls et les bandas.<\/span><\/p>\n<p><span style=\"color: #000080;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20205\" title=\"ricard 2\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2011\/01\/ricard-2-1-224x300.jpg\" alt=\"ricard 2\" width=\"224\" height=\"300\" \/><\/span><span style=\"color: #000080;\"><strong>A propos de la nouvelle bouteille<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\">C\u2019est \u00e0 Londres dans les bureaux de l\u2019agence Coley Porter Bell qu\u2019est n\u00e9 le nouveau design de la bouteille Ricard : une cr\u00e9ation qui s\u2019appuie sur un socle rectangulaire, \u00e0 l\u2019image du logo cartouche Ricard, dont la forme sert de base \u00e0<br \/>\nla structure de la bouteille. Ainsi, de ce fondement cr\u00e9atif, s\u2019\u00e9lancent naturellement les lignes pures, \u00e9l\u00e9gantes et modernes de cette sculpture de verre.<br \/>\nUnique en son genre, le logo de la marque Ricard se retrouve \u00e9galement emboss\u00e9 dans le verre sur les flancs de la <\/span><span style=\"color: #000080;\">bouteille, indiquant que l\u2019empreinte laiss\u00e9e par Ricard au fil du temps est indestructible et p\u00e9renne.<\/span><\/p>\n<p><span style=\"color: #000080;\">C\u00f4t\u00e9 \u00e9tiquette, elle se s\u00e9pare en trois, chahutant les codes de reconnaissance de la marque pour mieux mettre chacun d\u2019entre eux en valeur : le logo Ricard, puis la feuille d\u2019acanthe et la mention pastis de Marseille, et la signature<br \/>\n<\/span><span style=\"color: #000080;\">du fondateur \u00ab Paul Ricard, cr\u00e9ateur \u00bb. Quant au design de ces \u00e9tiquettes successives, elles \u00e9pousent harmonieusement la forme de la bouteille.<br \/>\nEnfin, \u00ab Depuis 1932 \u00bb, sculpt\u00e9 \u00e9galement dans le verre, \u00e9voque la constance du savoir-faire Ricard, son attachement \u00e0 ses valeurs inalt\u00e9rables qui ont port\u00e9 la marque vers le succ\u00e8s et la projettent dans l\u2019avenir.<\/span><\/p>\n<p><span style=\"color: #000080;\">Le design de cette nouvelle bouteille concerne l\u2019ensemble de la gamme Ricard du 2 au 200 cl.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 Ricard a pris l&rsquo;heureuse initiative de pr\u00e9senter sa nouvelle bouteille de \u00a0\u00bb Ricard\u00a0\u00bb au Sirha. Une bouteille plus \u00e9l\u00e9gante, originale, moderne mais qui garde un c\u00f4t\u00e9 traditionnel&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,95],"tags":[280,2080,2277,4758,5069],"class_list":["post-20204","post","type-post","status-publish","format-standard","hentry","category-agro-alimentaire","category-consommation","tag-agriculture","tag-environnement","tag-fenouil","tag-ricard","tag-sirha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ricard: une bouteille plus \u00e9l\u00e9gante, originale, moderne.... -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2011\/01\/26\/ricard-une-bouteille-plus-elegante-originale-moderne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ricard: une bouteille plus \u00e9l\u00e9gante, originale, moderne.... -\" \/>\n<meta property=\"og:description\" content=\"La soci\u00e9t\u00e9 Ricard a pris l&#039;heureuse initiative de pr\u00e9senter sa nouvelle bouteille de &quot; Ricard&quot; au Sirha. 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