{"id":27625,"date":"2012-04-01T12:33:26","date_gmt":"2012-04-01T10:33:26","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=27625"},"modified":"2012-04-01T12:33:26","modified_gmt":"2012-04-01T10:33:26","slug":"capitalalimentation-quand-la-tradition-fait-recette","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2012\/04\/01\/capitalalimentation-quand-la-tradition-fait-recette\/","title":{"rendered":"Capital:alimentation, quand la tradition fait recette"},"content":{"rendered":"

Biscuits ou confitures fa\u00e7on \u00ab grand-m\u00e8re \u00bb, yaourts \u00e0 l\u00b4ancienne, bons petits plats mijot\u00e9s ou encore l\u00e9gumes frais : pas de doute, dans nos rayons alimentaires, depuis quelques temps, la tendance c\u00b4est le retour \u00e0 la tradition. Synonyme pour le public de bon go\u00fbt mais aussi souvent d\u00b4alimentation saine, \u00ab la tradition \u00bb est aussi et surtout un formidable argument de vente pour de nombreux industriels, commer\u00e7ants et m\u00eame restaurateurs. <\/span><\/p>\n

Alors, qui sont ceux qui parient sur la carte \u00ab \u00e0 l\u00b4ancienne \u00bb pour doper leurs ventes ? Recettes secr\u00e8tes, go\u00fbts diff\u00e9rents mais aussi emballages savamment \u00e9tudi\u00e9s, comment donne-t-on aux produits ce doux parfum d\u00b4antan qui pla\u00eet tant ? Des fabricants de yaourts fermiers au retour de la bonne vieille cocotte, des nouveaux marchands de l\u00e9gumes frais aux restaurateurs qui misent sur les plats de grand-m\u00e8re, Capital vous r\u00e9v\u00e8le comment la tradition fait aujourd’hui recette dans l\u00b4alimentaire.<\/span><\/p>\n

Parmi les sujets trait\u00e9s:<\/strong>
\nYaourts : c\u00b4est dans les vieux pots qu\u00b4on fait les nouvelles fortunes. <\/em><\/span>
\nKerRonan, Kereu, Malo, La Fermi\u00e8re : des marques de yaourts a priori peu connues mais qui font des cartons dans les rayons en pariant sur le bon go\u00fbt de la ferme. Le \u00ab yaourt tradition \u00bb, c\u00b4est LA tendance du moment. Le march\u00e9 a progress\u00e9 de 30 % en deux ans ! Et pourtant ces produits sont souvent deux \u00e0 trois fois plus chers que des desserts \u00ab nature \u00bb basiques. Alors, comment ces petites marques ont-elles r\u00e9ussi \u00e0 faire leur trou \u00e0 c\u00f4t\u00e9 des g\u00e9ants des produits laitiers ? Et comment ceux-ci sont-ils en train de r\u00e9pliquer ?<\/span><\/p>\n

Fruits et l\u00e9gumes : le retour des halles <\/em>
\nElles avaient quasiment disparues depuis l\u00b4av\u00e8nement des supermarch\u00e9s : les halles sont de retour. Dans de nombreuses villes de province, elles ambitionnent de ranimer le coeur de la cit\u00e9 en proposant une id\u00e9e simple aux consommateurs : acheter leurs fruits et l\u00e9gumes, mais aussi leur viande directement aux producteurs qui viennent les vendre \u00e0 la ville plut\u00f4t que dans un rayon d\u00b4hyper.L\u00b4argument : la fra\u00eecheur, la provenance et parfois le prix. \u00c7a marche tellement bien que certains ont d\u00e9cid\u00e9 de cr\u00e9er des cha\u00eenes de halles \u00e0 l\u00b4ancienne, aiguisant du m\u00eame coup l\u00b4app\u00e9tit de la grande distribution qui n\u00b4entend pas se laisser faire. Capital explore cette nouvelle guerre des produits frais.<\/span><\/p>\n

Videos, s\u00e9ries et \u00e9missions sur M6.fr : de Capital <\/a>alimentation_quand_la_tradition_fait_recette-<\/a><\/span><\/p>\n

<\/a> <\/span><\/p>\n

M6 dimanche 01 avril 2012: 20h50<\/h2>\n","protected":false},"excerpt":{"rendered":"

Capital l’\u00e9mission de M6 aborde la question des habitudes alimentaires avec une nouvelle donne: le retour \u00e0 la tradition….<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,95,80],"tags":[964,3560],"class_list":["post-27625","post","type-post","status-publish","format-standard","hentry","category-agro-alimentaire","category-consommation","category-zoom","tag-capital","tag-m6"],"yoast_head":"\nCapital:alimentation, quand la tradition fait recette -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2012\/04\/01\/capitalalimentation-quand-la-tradition-fait-recette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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