{"id":31471,"date":"2012-10-09T15:42:57","date_gmt":"2012-10-09T13:42:57","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=31471"},"modified":"2012-10-09T15:42:57","modified_gmt":"2012-10-09T13:42:57","slug":"la-marque-collective-origine-montagne-a-lassaut-des-consommateurs","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2012\/10\/09\/la-marque-collective-origine-montagne-a-lassaut-des-consommateurs\/","title":{"rendered":"La marque collective Origine Montagne \u00e0 l\u2019assaut des consommateurs"},"content":{"rendered":"<p><img decoding=\"async\" class=\"decoded\" src=\"http:\/\/charte-origine-montagne.com\/medias\/\/telechargements\/logoPdM.png\" alt=\"http:\/\/charte-origine-montagne.com\/medias\/\/telechargements\/logoPdM.png\" \/><span style=\"color: #003366;\">Lanc\u00e9e officiellement le 26 avril dernier aupr\u00e8s des professionnels de la GMS et du r\u00e9seau traditionnel, la marque collective Origine Montagne poursuit son objectif de promotion des produits issus de la fili\u00e8re porcine de montagne et redouble d\u2019\u00e9nergie pour recueillir l\u2019adh\u00e9sion des acheteurs potentiels. <\/span><\/p>\n<p><span style=\"color: #003366;\">Elle d\u00e9veloppe maintenant de nouveaux outils qui vont permettre aux entreprises d\u2019animer les points de vente et de partir \u00e0 la rencontre des consommateurs.<\/span><\/p>\n<p><span style=\"color: #003366;\"><strong>Une marque en pleine dynamique<\/strong><\/span><\/p>\n<p><span style=\"color: #003366;\">2012 aura \u00e9t\u00e9 une ann\u00e9e charg\u00e9e pour les acteurs de la fili\u00e8re porcine<br \/>\nde montagne, port\u00e9e par des enjeux majeurs : la f\u00e9d\u00e9ration de la<br \/>\nfili\u00e8re autour d\u2019un projet commun, le lancement officiel de la marque<br \/>\n(qui a fait \u00e9cho jusqu\u2019aux minist\u00e8res), et enfin, le travail de<br \/>\nr\u00e9f\u00e9rencement aupr\u00e8s des directeurs de magasins, des chefs de<br \/>\nrayons, des centrales d\u2019achat, des bouchers, charcutiers et traiteurs<br \/>\npour installer les produits dans les points de vente.<\/span><\/p>\n<p><span style=\"color: #003366;\">C\u2019est avec un plan de communication r\u00e9solument dynamique(une campagne<br \/>\npresse sp\u00e9cifique, le site internet www.charte-origine-montagne.com ,<br \/>\ndes argumentaires commerciaux, un film de pr\u00e9sentation et des<br \/>\nrelations presse) que la marque a travaill\u00e9 pour atteindre les objectifs<br \/>\nvis\u00e9s.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image_left\" src=\"http:\/\/charte-origine-montagne.com\/medias\/\/origine\/produit1.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/p>\n<p><span style=\"color: #003366;\"><strong>Des fiches recettes pour animer les points de vente<\/strong><\/span><\/p>\n<p><span style=\"color: #003366;\">\u00ab Ce dernier trimestre est un temps fort \u00bb souligne Georges Champeix,<br \/>\npr\u00e9sident de l\u2019Association Porc Montagne. \u00ab C\u2019est pour nous, le<br \/>\nmoment de livrer nos produits aux distributeurs et aux<br \/>\nconsommateurs. Les premi\u00e8res entreprises partenaires s\u2019\u00e9lancent et<br \/>\nd\u00e9butent leurs mises en vente et d\u2019autres les suivront cet automne.<\/span><\/p>\n<p><span style=\"color: #003366;\">Viande fraiche, salaisons, charcuteries cuites ou plats cuisin\u00e9s, nous<br \/>\nesp\u00e9rons gr\u00e2ce \u00e0 l\u2019engagement de chacun, que le consommateur sera<br \/>\ns\u00e9duit et fid\u00e9lis\u00e9 \u00bb poursuit M. Champeix.<\/span><\/p>\n<p><span style=\"color: #003366;\">Pour cela, 4 fiches recettes papier sont mises \u00e0 disposition des entreprises adh\u00e9rentes pour animer leur circuit de distribution.<br \/>\nSimple \u00e0 r\u00e9aliser, mais savoureuses, ces recettes proposent une cuisine authentique et conviviale. Elles s\u2019adressent aussi bien aux amateurs qu\u2019aux passionn\u00e9s de cuisine et font la part belle au porc Origine Montagne mais aussi aux produits de terroir \u2026 de montagne : Emmental de Savoie, Bleu d\u2019Auvergne, Comt\u00e9, Haricots de Tarbes, etc&#8230;<\/span><\/p>\n<blockquote><p><span style=\"color: #003366;\"><strong><br \/>\nLes 3 valeurs fondamentales de la<br \/>\nmarque Origine Montagne :<\/strong><br \/>\n&gt; le respect du territoire,<br \/>\n&gt; le respect des produits,<br \/>\n&gt; et le respect des hommes.<\/span><\/p><\/blockquote>\n<blockquote><p><span style=\"color: #003366;\"><strong>Une marque synonyme :<\/strong><br \/>\n&gt; de d\u00e9marche \u00e9thique et solidaire gr\u00e2ce \u00e0<br \/>\nune r\u00e9mun\u00e9ration \u00e9quitable de tous les<br \/>\nmaillons de la cha\u00eene,<br \/>\n&gt; d\u2019authenticit\u00e9, de savoir-faire, de<br \/>\nqualit\u00e9,<br \/>\n&gt; de maintien des emplois en zone de<br \/>\nmontagne.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #003366;\"><strong>Association Porc Montagne<\/strong><br \/>\nCit\u00e9 r\u00e9gionale de l\u2019agriculture &#8211; 9 all\u00e9e Pierre de Fermat &#8211; 63170 AUBIERE<br \/>\nwww.charte-origine-montagne.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque collective Origine Montagne poursuit son objectif de promotion des produits issus de la fili\u00e8re porcine de montagne et redouble d\u2019\u00e9nergie pour recueillir l\u2019adh\u00e9sion des acheteurs potentiels. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,46,61],"tags":[4073],"class_list":["post-31471","post","type-post","status-publish","format-standard","hentry","category-agriculture","category-montagne-environnement","category-porcins","tag-origine-montagne"],"yoast_head":"<!-- This site is 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