{"id":35991,"date":"2013-04-06T22:29:04","date_gmt":"2013-04-06T20:29:04","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=35991"},"modified":"2013-04-06T22:29:04","modified_gmt":"2013-04-06T20:29:04","slug":"les-gites-savent-sadapter","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2013\/04\/06\/les-gites-savent-sadapter\/","title":{"rendered":"Les g\u00eetes savent s’adapter…"},"content":{"rendered":"

L’assembl\u00e9e g\u00e9n\u00e9rale du relais Is\u00e8re des g\u00eetes de France qui s’est d\u00e9roul\u00e9e \u00e0 La Frette a connu plusieurs temps forts agr\u00e9ment\u00e9s par beaucoup d’\u00e9motion… C’\u00e9tait en effet la derni\u00e8re AG que pr\u00e9sidait Thierry Blanchet. \u00a0\u00bb Apr\u00e8s sept ans comme pr\u00e9sident, j’ai d\u00e9cid\u00e9 de passer la main. Le pr\u00e9sident sortant qui milite pour le non cumul des mandats ayant d\u00e9cid\u00e9 de s’appliquer cette r\u00e8gle \u00e0 lui m\u00eame. Il vient en effet de rentrer au bureau de la Chambre d’Agriculture de l’Is\u00e8re…<\/span><\/p>\n

Voir notre article: G\u00eetes de France Is\u00e8re: Thierry Blanchet passe la main\u2026<\/a><\/span><\/p>\n

C’\u00e9tait une premi\u00e8re: la pr\u00e9sence de J\u00e9r\u00f4me Monteil, directeur de la F\u00e9d\u00e9ration Nationale des g\u00eetes de France. \u00a0\u00bb Et oui c’est la premi\u00e8re fois que j’assiste \u00e0 votre AG d\u00e9partementale mais l’Is\u00e8re je connais: je suis originaire du Collet d’Allevard.<\/span><\/p>\n

Il a indiqu\u00e9 \u00e0 la salle comment le mouvement des g\u00eetes de France doit s’adapter \u00e0 une concurrence sans \u00e9gal celle li\u00e9e \u00e0 internet. \u00a0\u00bb Le web a tout r\u00e9volutionn\u00e9 en quelques ann\u00e9es. L’activit\u00e9 touristique n’y a pas \u00e9chapp\u00e9. Les premiers concern\u00e9s ont \u00e9t\u00e9 les agences de voyage, 2500 ont ferm\u00e9 en France et les tour op\u00e9rateurs.<\/span><\/p>\n

Il faut savoir qu’en 2011 60% des candidats aux vacances ont cherch\u00e9 leur h\u00e9bergement via le net et 73% d’entre eux ont r\u00e9serv\u00e9 via ce canal. Les marques ont du s’adapter, c’est ce que nous avons fait et nous allons poursuivre nos actions afin d’exister m\u00e9diatiquement \u00e0 travers des campagnes de communication. Apr\u00e8s la t\u00e9l\u00e9 on a ax\u00e9 nos campagnes sur la radio afin de cibler les familles, les s\u00e9niors et le monde rural.\u00a0\u00bb<\/span><\/p>\n

\"jerome\"<\/span><\/p>\n

A propos du monde rural, J\u00e9r\u00f4me Monteil a rappel\u00e9 que l’ h\u00f4tellerie rurale est en crise. Les h\u00f4teliers n’ayant pas toujours les moyens de mettre aux normes leurs \u00e9tablissements.. Nous devons donc \u00eatre offensifs sur ce secteur.
\n<\/span><\/p>\n

Le site internet des g\u00eetes de France est \u00e9galement en cours de \u00ab\u00a0modernisation\u00a0\u00bb. \u00a0\u00bb Il doit gagner en dynamisme, modernit\u00e9 et nous devons prendre en compte que de multiples connexions viennent de l’\u00e9tranger. Il sera \u00e9galement plus professionnel avec davantage d’illustrations et les th\u00e9mathiques ville- chambres d’h\u00f4tes et charme seront mises en avant.\u00a0\u00bb <\/span><\/p>\n

Il a incit\u00e9 les propri\u00e9taires d’h\u00e9bergements poss\u00e9dant un site internet de mieux l’actualiser, au niveau des disponibilit\u00e9s essentiellement…<\/span><\/p>\n

Comme on le voit les g\u00eetes de France, \u00e0 tous les \u00e9chelons ont pris le train de la modernit\u00e9 en marche, tout en gardant leur identit\u00e9 bas\u00e9e sur la qualit\u00e9, l’accueil…
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

J\u00e9rome Monteil, directeur de la f\u00e9d\u00e9ration nationale des g\u00eetes de France a expliqu\u00e9 comment il a fallu s’adapter \u00e0 l’av\u00e8nement web…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[2719,3128,5364],"class_list":["post-35991","post","type-post","status-publish","format-standard","hentry","category-tourisme","tag-gites-de-france","tag-jerome-monteil","tag-thierry-blanchet"],"yoast_head":"\nLes g\u00eetes savent s'adapter... -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2013\/04\/06\/les-gites-savent-sadapter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 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