{"id":46156,"date":"2014-06-20T10:33:41","date_gmt":"2014-06-20T08:33:41","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=46156"},"modified":"2014-06-20T10:33:41","modified_gmt":"2014-06-20T08:33:41","slug":"marque-savoie-une-marque-en-evolution-pour-garantir-sa-perennite","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2014\/06\/20\/marque-savoie-une-marque-en-evolution-pour-garantir-sa-perennite\/","title":{"rendered":"Marque Savoie : une marque en \u00e9volution pour garantir sa p\u00e9rennit\u00e9"},"content":{"rendered":"<p><span style=\"color: #000080;\">La r\u00e9forme territoriale en cours de pr\u00e9paration fait peser des incertitudes quant aux futures comp\u00e9tences des Conseils G\u00e9n\u00e9raux. Malgr\u00e9 la confiance et le soutien financier de l\u2019Assembl\u00e9e des Pays de Savoie, l\u2019association Marque Savoie doit travailler \u00e0 une plus grande autonomie financi\u00e8re. <\/span><\/p>\n<p><span style=\"color: #000080;\">Fran\u00e7ois Mogenet, son pr\u00e9sident, et vice-pr\u00e9sident du Conseil G\u00e9n\u00e9ral de Haute-Savoie a \u00e9voqu\u00e9, ce jeudi 19 juin, lors de l&rsquo;assembl\u00e9e g\u00e9n\u00e9rale,\u00a0 \u00e0 l\u2019espace de rencontres Favre de Val-De-Fier, les perspectives d\u2019avenir et pistes de r\u00e9flexion pour \u00e9largir la gamme de produits et d\u2019\u00e9tablissements de Marque Savoie. <\/span><\/p>\n<p><span style=\"color: #000080;\"><a href=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2014\/06\/marque-B4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46158\" title=\"marque B4\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2014\/06\/marque-B4.jpg\" alt=\"marque B4\" width=\"595\" height=\"334\" srcset=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-B4.jpg 595w, https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-B4-300x168.jpg 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/span><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Une r\u00e9ponse apport\u00e9e aux interrogations qui avaient point\u00e9es lors de la derni\u00e8re AG quant \u00e0 l\u2019avenir de Marque Savoie et de son d\u00e9veloppement indispensable \u00e0 la mission qui lui a \u00e9t\u00e9 confi\u00e9e il y a 40 ans\u00a0: assurer la promotion et la communication des produits savoyards.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <strong>Une charte exclusive Marque Savoie pour les restaurants<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Un des crit\u00e8res d\u2019agr\u00e9ment \u00e0 Marque Savoie pour les restaurateurs \u00e9tait leur adh\u00e9sion \u00e0 une des chartes qualit\u00e9 reconnue au niveau nationale, de type \u00ab\u00a0Qualit\u00e9 tourisme\u00a0\u00bb, \u00ab\u00a0Logis de France\u00a0\u00bb, \u00ab\u00a0Tables et Auberges de France\u00a0\u00bb, \u00ab\u00a0Camping Qualit\u00e9\u00a0\u00bb \u2026Certains restaurants, ne pouvant pas faire cette d\u00e9marche et privil\u00e9giant tout de m\u00eame des fournisseurs et prestataires situ\u00e9s sur les Pays de Savoie, \u00e9taient p\u00e9nalis\u00e9s. Pour faciliter les adh\u00e9sions, une charte propre Marque Savoie a \u00e9t\u00e9 mise en place tout en gardant un niveau de service correspondant aux crit\u00e8res qualit\u00e9 et aux exigences concernant l\u2019utilisation des produits Savoie.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">\u00c0 ce jour, 11 restaurants sont labellis\u00e9s Marque Savoie. Vous pouvez les retrouver sur le site www.marque-savoie.com.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <strong>Une pond\u00e9ration sur la mati\u00e8re premi\u00e8re des charcuteries<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Le manque de production locale de porcs sur les territoires de Savoie avait conduit \u00e0 l\u2019\u00e9largissement de la zone d\u2019approvisionnement de cette mati\u00e8re \u00e0 Rh\u00f4ne-Alpes, Auvergne, Bourgogne et Franche-Comt\u00e9. Pour autant, cette mesure n\u2019avait pas suffi \u00e0 d\u00e9bloquer la situation. Aucun produit de charcuterie n\u2019\u00e9tait labellis\u00e9 Marque Savoie. La fili\u00e8re viande de Savoie a donc \u00e9t\u00e9 invit\u00e9e par le conseil d\u2019administration pour \u00e9tudier l\u2019organisation de la production porcine locale et plus globalement fran\u00e7aise. <\/span><\/p>\n<p><span style=\"color: #000080;\">Devant les quantit\u00e9s insuffisantes et les circuits commerciaux qui rendaient difficile l\u2019approvisionnement pour les transformateurs savoyards, le Consortium des Salaisons de Savoie a sugg\u00e9r\u00e9 un approvisionnement sur la France enti\u00e8re pour de la viande de porc VPF ( viande de porc fran\u00e7aise) garantissant que les porcs sont n\u00e9s, \u00e9lev\u00e9s et abattus en France. Suite \u00e0 cette d\u00e9cision adopt\u00e9e par le conseil d\u2019administration, l\u2019entreprise des Salaisons du Mont-Blanc est devenue adh\u00e9rente Marque Savoie d\u00e9but 2014 et d\u2019autres entreprises sont attendues prochainement.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <strong>Un travail collectif de r\u00e9flexion pour l\u2019\u00e9largissement des produits labellis\u00e9s<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong> <\/strong><\/span><span style=\"color: #000080;\"><a href=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2014\/06\/marque-1-B.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46157\" title=\"marque 1 B\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2014\/06\/marque-1-B.jpg\" alt=\"marque 1 B\" width=\"595\" height=\"380\" srcset=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-1-B.jpg 595w, https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-1-B-300x192.jpg 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">\u00ab\u00a0Comment int\u00e9grer les autres produits du territoire qui ne sont ni sous marque, ni sous label\u00a0?\u00a0\u00bb \u00e9voque Jean-Sylvain Costerg, de la CCI Savoie et pr\u00e9sident de la commission qualit\u00e9 de Marque Savoie. Des r\u00e9flexions se poursuivent au sein de l\u2019association, notamment dans la continuit\u00e9 du programme Alcotra, de coop\u00e9ration transfrontali\u00e8re, pour l\u2019impulsion de nouvelles strat\u00e9gies territoriales, ou avec les Chambres de M\u00e9tiers et d\u2019Artisanat, CCI des Pays de Savoie et syndicats de produits pour l\u2019ouverture de la Marque Savoie \u00e0 des produits non alimentaires de type manufactur\u00e9s, industriels ou artisanaux.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <strong>Un plan d\u2019actions de communication vari\u00e9 et multicanaux<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">L\u2019ann\u00e9e 2013 a \u00e9t\u00e9 riche en \u00e9v\u00e9nement et actions pour l\u2019association.<\/span><\/p>\n<p><span style=\"color: #000080;\"> Au-del\u00e0 des insertions publicitaires, newsletters institutionnelle, sp\u00e9cialis\u00e9es ou le d\u00e9veloppement des relations presse, deux campagnes publicitaires se sont d\u00e9roul\u00e9es pendant les p\u00e9riodes touristiques afin de capter autant les consommateurs locaux que les visiteurs. Les produits Marque Savoie ont \u00e9t\u00e9 mis \u00e0 l\u2019honneur sur une soixantaine d\u2019op\u00e9rations dans et hors des Pays de Savoie. Marie-Laure Servettaz, Directrice, a rappel\u00e9 d\u2019ailleurs que les cotisations et redevances per\u00e7ues \u00e9taient en partie compens\u00e9es pour les adh\u00e9rents via l\u2019achat de produits pour ces actions.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<blockquote><p><span style=\"color: #000080;\"><a href=\"http:\/\/www.marque-savoie.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46159\" title=\"marque INT\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2014\/06\/marque-INT.png\" alt=\"marque INT\" width=\"594\" height=\"110\" srcset=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-INT.png 594w, https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2014\/06\/marque-INT-300x56.png 300w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>En plus des actions cibl\u00e9es de promotion des ventes avec la grande distribution, Marque Savoie apporte une attention toute particuli\u00e8re aux actions de communication num\u00e9rique sur internet, via les r\u00e9seaux sociaux ou les blogs culinaires. Dans cet esprit, une refonte compl\u00e8te du site internet marque-savoie.com a \u00e9t\u00e9 r\u00e9alis\u00e9e d\u00e9but 2014.<\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"color: #000080;\"><br \/>\n<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> \u00ab\u00a0Pour terminer, je souhaite que nous puissions \u0153uvrer dans la s\u00e9r\u00e9nit\u00e9 au d\u00e9veloppement de la marque Savoie, au service de ses adh\u00e9rents.\u00a0\u00bb conclue Fran\u00e7ois Mogenet. <\/span><\/p>\n<blockquote><p><span style=\"color: #000080;\"><strong>Salon \u00ab\u00a0Made In Savoie\u2019s\u00a0\u00bb en pr\u00e9paration <\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\">Un salon de promotion du savoir-faire des deux Savoie, ouvert au grand public, se tiendra les 28 et 29 mai 2015 \u00e0 Savoiexpo. <\/span><\/p>\n<p><span style=\"color: #000080;\">Vari\u00e9, repr\u00e9sentatif des produits des Pays de Savoie tant agricoles, qu\u2019industriels ou touristiques, ce projet se veut un temps de partage entre les entreprises, soci\u00e9t\u00e9s, institutionnels et consommateurs. Itin\u00e9rant, le salon se tiendra en Haute-Savoie en 2016.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"><em><strong>Compte rendu Charlotte Reynier- Po\u00eate<\/strong><\/em><br \/>\n<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;assembl\u00e9e g\u00e9n\u00e9rale de Marque Savoie s&rsquo;est tenue \u00e0 Val-De-Fier. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,56],"tags":[3679],"class_list":["post-46156","post","type-post","status-publish","format-standard","hentry","category-marque-savoie-a-la-une","category-pays-de-savoie","tag-marque-savoie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marque Savoie : une marque en \u00e9volution pour garantir sa p\u00e9rennit\u00e9 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2014\/06\/20\/marque-savoie-une-marque-en-evolution-pour-garantir-sa-perennite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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