{"id":46592,"date":"2014-07-30T21:56:12","date_gmt":"2014-07-30T19:56:12","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=46592"},"modified":"2014-07-30T21:56:12","modified_gmt":"2014-07-30T19:56:12","slug":"parler-la-langue-du-consommmateur","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2014\/07\/30\/parler-la-langue-du-consommmateur\/","title":{"rendered":"Parler  la  langue  du  consommmateur"},"content":{"rendered":"<p><strong><span style=\"color: #000080;\">Parler \u00a0la \u00a0langue \u00a0du consommateur\u00bb. \u00a0C\u2019est \u00a0le \u00a0d\u00e9fi\u00a0 ambitieux \u00a0mais \u00a0n\u00e9cessaire \u00a0que \u00a0s\u2019est \u00a0lanc\u00e9 \u00a0il \u00a0y \u00a0a \u00a0quelques \u00a0mois \u00a0la \u00a0fili\u00e8re \u00a0viande. <\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000080;\">Il\u00a0 verra \u00a0progressivement \u00a0le \u00a0jour \u00a0dans \u00a0les \u00a0rayons, \u00a0gr\u00e2ce \u00a0\u00e0 \u00a0la \u00a0parution \u00a0ce \u00a0jour \u00a0de \u00a0l\u2019arr\u00eat\u00e9 de \u00a0la \u00a0DGCCRF \u00a0donnant \u00a0son \u00a0feu vert \u00a0pour la \u00a0mise \u00a0en \u00a0place \u00a0d\u2019une \u00a0nouvelle \u00a0d\u00e9nomination \u00a0des \u00a0morceaux, \u00a0plus compr\u00e9hensible \u00a0par \u00a0le \u00a0grand \u00a0public.<\/span><\/strong><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">A l&rsquo;origine de \u00a0la \u00a0d\u00e9marche, \u00a0un simple constat \u00a0: \u00a0les \u00a0consommateurs \u00a0passent \u00a0beaucoup \u00a0plus \u00a0de \u00a0temps \u00a0dans \u00a0le \u00a0rayon \u00a0boucherie \u00a0libre &#8211; service \u00a0que \u00a0dans les \u00a0 autres \u00a0 rayons(1min30 \u00a0en \u00a0moyenne soit \u00a0deux \u00a0\u00e0 \u00a0trois \u00a0fois \u00a0plus \u00a0longtemps \u00a0qu\u2019ailleurs) \u00a0sans \u00a0toujours \u00a0tirer \u00a0satisfaction \u00a0de \u00a0leur \u00a0achat.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">L\u2019explication \u00a0tient, \u00a0en \u00a0grande \u00a0partie, \u00a0\u00e0 \u00a0la \u00a0m\u00e9connaissance des \u00a0diff\u00e9rents \u00a0morceaux \u00a0de \u00a0viande, \u00a0de \u00a0leur \u00a0qualit\u00e9 \u00a0ou \u00a0de \u00a0leur \u00a0sp\u00e9cificit\u00e9 \u00a0selon \u00a0leur \u00a0usage \u00a0culinaire.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">En \u00a0cons\u00e9quence, trop \u00a0de \u00a0clients, \u00a0seuls \u00a0devant \u00a0leur \u00a0rayon, \u00a0s\u2019interrogent \u00a0sur \u00a0la \u00a0qualit\u00e9 \u00a0et \u00a0le \u00a0mode \u00a0de \u00a0pr\u00e9paration \u00a0\u00e0 \u00a0r\u00e9server \u00a0aux \u00a0produits \u00a0de \u00a0boucherie \u00a0qu\u2019ils \u00a0choisissent. \u00a0Au \u00a0final, \u00a0leur \u00a0achat \u00a0de \u00a0viande \u00a0est \u00a0trop \u00a0souvent \u00a0v\u00e9cu \u00a0comme \u00a0une \u00a0loterie \u00a0o\u00f9, \u00a0de \u00a0peur \u00a0de \u00a0perdre, \u00a0certains \u00a0clients \u00a0n\u2019osent \u00a0m\u00eame \u00a0pas \u00a0jouer !<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Face \u00a0au \u00a0constat \u00a0\u00e9tabli, \u00a0les \u00a0professionnels \u00a0de \u00a0la \u00a0fili\u00e8re \u00a0viande, \u00a0en \u00a0collaboration \u00a0\u00e9troite \u00a0avec \u00a0la \u00a0DGCCRF \u00a0qui, d\u00e8s \u00a0 l\u2019origine \u00a0de \u00a0la \u00a0r\u00e9flexion, \u00a0a \u00a0pris \u00a0conscience \u00a0de \u00a0l\u2019int\u00e9r\u00eat \u00a0d\u2019un \u00a0tel \u00a0chantier et \u00a0l\u2019a \u00a0soutenu,ont \u00a0mis \u00a0au \u00a0point une \u00a0nouvelle d\u00e9nomination \u00a0pour \u00a0les \u00a0viandes \u00a0de \u00a0b\u0153uf, \u00a0de \u00a0veau \u00a0et \u00a0d\u2019ovins \u00a0vendues \u00a0en \u00a0libre-\u00ad\u2010service, \u00a0dans \u00a0l\u2019objectif \u00a0d\u2019aider \u00a0le \u00a0client \u00a0\u00e0 \u00a0mieux \u00a0comprendre, \u00a0pour \u00a0mieux \u00a0acheter.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<blockquote><p><span style=\"color: #000080;\">Concr\u00e8tement, la \u00a0nouvelle\u00a0 d\u00e9nomination \u00a0s\u2019appuie \u00a0sur \u00a03 \u00a0informations \u00a0simples et \u00a0essentielles \u00a0qui \u00a0ont \u00a0fait \u00a0l\u2019objet \u00a0de \u00a0test-\u00ad\u2010 consommateurs :<\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022 le \u00a0nom \u00a0du \u00a0morceau \u00a0pour \u00a0les \u00a0morceaux \u00a0bien \u00a0identifi\u00e9s, \u00a0ou \u00a0le \u00a0type \u00a0de \u00a0morceau pour \u00a0les \u00a0morceaux \u00a0m\u00e9connus<\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022 le \u00a0potentiel \u00a0de \u00a0qualit\u00e9, \u00a0exprim\u00e9 \u00a0par \u00a0des \u00a0\u00e9toiles<\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022 le \u00a0mode \u00a0de \u00a0cuisson<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000080;\"> <\/span><span style=\"color: #000080;\"> <\/span><span style=\"color: #000080;\"> <\/span><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Gr\u00e2ce \u00a0\u00e0 \u00a0ce \u00a0nouvel \u00a0\u00e9tiquetage, \u00a0le \u00a0consommateur, \u00a0mieux \u00a0inform\u00e9 \u00a0et \u00a0mieux \u00a0guid\u00e9, \u00a0devrait \u00a0tirer \u00a0une \u00a0plus \u00a0grande satisfaction \u00a0de \u00a0ses \u00a0achats \u00a0de \u00a0viande \u00a0dans \u00a0ce \u00a0rayon.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">D\u00e8s \u00a0la \u00a0gen\u00e8se du \u00a0projet, \u00a0les \u00a0professionnels \u00a0de \u00a0la \u00a0fili\u00e8re \u00a0viande \u00a0ont \u00a0plac\u00e9 le \u00a0consommateur \u00a0au \u00a0centre \u00a0de \u00a0la \u00a0d\u00e9marche.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Ainsi, \u00a0plusieurs \u00a0\u00e9tudes \u00a0ont \u00a0\u00e9t\u00e9 \u00a0men\u00e9es \u00a0et un \u00a0avis \u00a0favorable \u00a0a \u00a0\u00e9t\u00e9 \u00a0donn\u00e9 \u00a0par \u00a0le Centre \u00a0National \u00a0de \u00a0la \u00a0Consommation .Cela \u00a0a permis \u00a0d\u2019aboutir \u00a0\u00e0 \u00a0un \u00a0diagnostic \u00a0clair des \u00a0attentes \u00a0et \u00a0besoins \u00a0du \u00a0consommateur \u00a0fran\u00e7ais, \u00a0corroborant \u00a0l\u2019int\u00e9r\u00eat \u00a0de \u00a0la \u00a0nouvelle \u00a0d\u00e9nomination:<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022Au-\u00ad\u2010del\u00e0 \u00a0 d\u2019un \u00a0 besoin \u00a0d\u2019informations, \u00a0il \u00a0 y \u00a0 a, \u00a0 chez \u00a0 le \u00a0 consommateur, \u00a0 un \u00a0 besoin \u00a0 tr\u00e8s \u00a0 important de compr\u00e9hension,<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022Les \u00a0jeunes \u00a0consommateurs (c\u2019est \u00a0\u00e0 \u00a0dire \u00a0les \u00a0moins \u00a0de \u00a040 \u00a0ans, \u00a0consommateurs \u00a0de \u00a0demain) \u00a0connaissent \u00a0moins \u00a0bien \u00a0l\u2019offre \u00a0et \u00a0les \u00a0morceaux \u00a0que \u00a0leurs \u00a0a\u00een\u00e9s,<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">\u2022La \u00a0 nouvelle \u00a0 d\u00e9nomination \u00a0 propos\u00e9e \u00a0 par \u00a0 les \u00a0 professionnels \u00a0 de \u00a0 la \u00a0 viande \u00a0 est \u00a0 bien \u00a0 comprise \u00a0 des consommateurs, \u00a0qui \u00a0pl\u00e9biscitent \u00a0cette \u00a0nouvelle \u00a0\u00absyntaxe \u00bb: \u00a0les \u00a0crit\u00e8res \u00a0d\u2019information \u00a0sont \u00a0les \u00a0bons et \u00a0le \u00a0syst\u00e8me \u00a0d\u2019\u00e9toiles \u00a0est, \u00a0d\u2019apr\u00e8s \u00a0eux, \u00a0op\u00e9rant \u00a0et \u00a0imm\u00e9diatement \u00a0signifiants.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">La DGCCRF, \u00a0qui \u00a0a \u00a0publi\u00e9 \u00a0ce\u00a0jour \u00a0l\u2019arr\u00eat\u00e9 \u00a0officiel \u00a0de \u00a0mise \u00a0en \u00a0\u0153uvre \u00a0du \u00a0dispositif, a \u00a0particip\u00e9 \u00a0et \u00a0valid\u00e9 \u00a0chaque \u00a0\u00e9tape \u00a0du \u00a0projet \u00a0et \u00a0les \u00a0guides de \u00a0d\u00e9coupe, \u00a0conformes \u00a0aux \u00a0nouvelles \u00a0annexes \u00a01 \u00a0bis, \u00a02 \u00a0bis \u00a0et \u00a03 \u00a0bis \u00a0de \u00a0l\u2019arr\u00eat\u00e9 \u00a0du \u00a018 \u00a0mars \u00a01993 \u00a0modifi\u00e9. \u00ab<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Pour \u00a0compl\u00e9ter \u00a0cette \u00a0d\u00e9marche, \u00a0INTERBEV \u00a0a \u00a0mis \u00a0en \u00a0place \u00a0un \u00a0accord \u00a0interprofessionnel, \u00a0sign\u00e9 \u00a0le \u00a015 \u00a0janvier \u00a02014: \u00a0cet \u00a0accord \u00a0rend \u00a0obligatoire \u00a0l\u2019utilisation \u00a0de \u00a0la \u00a0nouvelle \u00a0d\u00e9nomination \u00a0des \u00a0morceaux \u00a0en \u00a0libre -\u00ad\u2010service et \u00a0pr\u00e9cise \u00a0que \u00a0les \u00a0op\u00e9rateurs \u00a0et \u00a0distributeurs \u00a0concern\u00e9s \u00a0pourront \u00a0l\u2019appliquer \u00e0 \u00a0partir \u00a0de \u00a0la \u00a0date\u00a0de \u00a0parution \u00a0des \u00a0nouvelles \u00a0annexes \u00a0de \u00a0l\u2019Arr\u00eat\u00e9 \u00a0du \u00a018 \u00a0mars \u00a01993 \u00a0de \u00a0la \u00a0DGCCRF.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Les \u00a0nouvelles d\u00e9nominations des \u00a0viandes et \u00a0leur \u00a0\u00e9tiquetage \u00a0seront \u00a0progressivement \u00a0une \u00a0r\u00e9alit\u00e9 dans \u00a0tous \u00a0les \u00a0rayons \u00a0boucherie \u00a0libre-\u00ad\u2010service \u00a0des \u00a0grandes et \u00a0moyennes \u00a0surfaces.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">D&rsquo;ici fin 2014 la majeure partie des grandes et moyennes surfaces auront d\u00e9ploy\u00e9 et int\u00e9gr\u00e9 ce nouveau dispositif.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOUVEL  ETIQUETAGE  DES  VIANDES  VENDUES  AU  RAYON  LIBRE-\u00adSERVICE  DES  GRANDES  ET  MOYENNES  SURFACES:<br \/>\nPARUTION  DE  L\u2019ARRETE  DE  LA  DGCCRF  AUTORISANT  LES  NOUVELLES  DENOMINATIONS USUELLES  DES  MORCEAUX  DE  VIANDE<br \/>\nDE  B\u0152UF,  VEAU,  OVINS  VENDUS  EN  UVC<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[1819],"class_list":["post-46592","post","type-post","status-publish","format-standard","hentry","category-consommation","tag-dgccrf"],"yoast_head":"<!-- This site is optimized with 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