{"id":4881,"date":"2008-12-15T19:13:19","date_gmt":"2008-12-15T17:13:19","guid":{"rendered":"http:\/\/staging.sillon38.com\/2008\/12\/15\/gites-de-france-iseresavoir-sadapter\/"},"modified":"2008-12-15T19:13:19","modified_gmt":"2008-12-15T17:13:19","slug":"gites-de-france-iseresavoir-sadapter","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2008\/12\/15\/gites-de-france-iseresavoir-sadapter\/","title":{"rendered":"G\u00eetes de France Is\u00e8re: savoir s\u2019adapter"},"content":{"rendered":"

<\/a><\/p>\n

<\/span>Au cours d’une visite dans les locaux de l’antenne Is\u00e8re des g\u00eetes de France, nous avons rencontr\u00e9 Bruno Bernab\u00e9 directeur et Isabelle Pin\u00e7on en charge du service r\u00e9servation. Une discussion tout \u00e0 fait informelle s’est \u00e9tablie. Voici quelques \u00e9l\u00e9ments de sa teneur.
\nLa crise est l\u00e0 et il faut trouver les moyens de la contrer.<\/p>\n

<\/span>F\u00e9erie et Flamb\u00e9e ! Venez r\u00e9veillonner au coin du feu dans un de nos g\u00eetes ruraux avec chemin\u00e9e<\/font><\/strong><\/font><\/a><\/strong><\/font><\/strong><\/font><\/p>\n

Les g\u00eetes ont anticip\u00e9 en proposant une op\u00e9ration tarif r\u00e9duit \u00e0 la Toussaint et pour les vacances de fin d’ann\u00e9e, il s’agit\u00a0 de cr\u00e9er une animation sp\u00e9cifique avec la No\u00ebl: No\u00ebl en g\u00eetes<\/strong><\/em>. Les vacanciers\u00a0 seront accueillis comme d’habitude, dans une ambiance chaleureuse, mais le g\u00eete sera sp\u00e9cialement\u00a0 d\u00e9cor\u00e9 pour l’occasion.<\/p>\n

A noter que cette op\u00e9ration est men\u00e9e sur l’Is\u00e8re mais \u00e9galement dans l’Ain et la Dr\u00f4me.<\/p>\n

Bon nombre de propri\u00e9taires organisent depuis longtemps un accueil sp\u00e9cifique pour No\u00ebl. Notre r\u00f4le est de f\u00e9d\u00e9rer dira Bruno Bernab\u00e9.<\/p>\n

Au niveau des r\u00e9servations, paradoxalement celles de la semaine de No\u00ebl baissent d’ann\u00e9e en ann\u00e9e. Il s’agit d’une f\u00eate de famille et les gens se retrouvent davantage chez eux. Pour la premi\u00e8re semaine de vacances, le taux de remplissage est de 60%.<\/p>\n

Par contre la semaine du nouvel an enregistre \u00ab\u00a0\u00e0 ce jour un taux de remplissage de 80%\u00a0\u00bb, pr\u00e9cise Isabelle Pin\u00e7on qui fait une remarque judicieuse: \u00ab\u00a0Cette ann\u00e9e, la neige sera au rendez-vous et elle devrait permettre d’attirer plus de vacanciers, particuli\u00e8rement \u00e0 travers les courts s\u00e9jours o\u00f9 la demande est de plus en plus forte\u00a0\u00bb.<\/p>\n

\"Photo<\/p>\n

\u00ab\u00a0La crise est l\u00e0 et frappe de plein fouet notre client\u00e8le, une client\u00e8le familiale de cat\u00e9gorie socio-professionnelle de classe moyenne. Nous devons donc nous adapter et trouver des parades. Cela passe par exemple par la communication. L’I marketing est devenu aujourd’hui le meilleur outil pour communiquer. Nous l’utilisons et les r\u00e9sultats sont encourageants. On va \u00e9galement moderniser et d\u00e9velopper notre propre site internet.<\/p>\n

Les chambres d’h\u00f4tes en ville: une id\u00e9e originale<\/strong><\/p>\n

A la question les g\u00eetes ont-ils un avenir, la r\u00e9ponse est simple: \u00ab\u00a0En Is\u00e8re, le patrimoine foncier a un avenir et les g\u00eetes en font partie. La formule g\u00eete a un avenir si elle poursuit sa d\u00e9marche qualit\u00e9 et si elle sait innover, on peut par exemple imaginer la cr\u00e9ation de chambres d’h\u00f4tes en ville.<\/p>\n

Un concept qui ne serait pas du tout concurrentiel avec ce qui existe d\u00e9j\u00e0. Cela permettrait \u00e9galement de remettre en valeur certaines b\u00e2tisses anciennes des centres villes.<\/p>\n

Une r\u00e9flexion est engag\u00e9e dans ce sens au niveau national. Il faut \u00e9galement que l’on arrive \u00e0 fid\u00e9liser la client\u00e8le dite seniors et surtout que les s\u00e9jours s’\u00e9talent tout au long de l’ann\u00e9e\u00a0\u00bb.<\/p>\n

Pour tout renseignement compl\u00e9mentaire<\/p>\n

www.gites-de-france-isere.com\/<\/a><\/p>\n

Information et r\u00e9servations <\/strong><\/p>\n

T\u00e9l<\/strong> 04 76 40 79 40 – Fax<\/strong> 04 76 40 79 99 –<\/p>\n

courriel<\/strong>:sirt38@wanadoo.fr<\/a>
\nG\u00eetes de France Is\u00e8re – 40, Avenue Marcelin Berthelot – B.P. 2641- 38036 GRENOBLE Cedex 2<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours d’une visite dans les locaux de l’antenne Is\u00e8re des g\u00eetes de France, nous avons rencontr\u00e9 Bruno Bernab\u00e9 directeur et Isabelle Pin\u00e7on en charge du service r\u00e9servation. Une discussion tout \u00e0 fait informelle s’est \u00e9tablie. Voici quelques \u00e9l\u00e9ments de…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-4881","post","type-post","status-publish","format-standard","hentry","category-tourisme"],"yoast_head":"\nG\u00eetes de France Is\u00e8re: savoir s\u2019adapter -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2008\/12\/15\/gites-de-france-iseresavoir-sadapter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00eetes de France Is\u00e8re: savoir s\u2019adapter -\" \/>\n<meta property=\"og:description\" content=\"Au cours d’une visite dans les locaux de l’antenne Is\u00e8re des g\u00eetes de France, nous avons rencontr\u00e9 Bruno Bernab\u00e9 directeur et Isabelle Pin\u00e7on en charge du service r\u00e9servation. 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