{"id":5186,"date":"2009-01-16T21:00:11","date_gmt":"2009-01-16T19:00:11","guid":{"rendered":"http:\/\/staging.sillon38.com\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/"},"modified":"2009-01-16T21:00:11","modified_gmt":"2009-01-16T19:00:11","slug":"promotion-de-la-pomme-de-terre-rappel-a-lordre","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/","title":{"rendered":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre"},"content":{"rendered":"

Face \u00e0 une \u00ab\u00a0multiplication anarchique d’op\u00e9rations de promotions\u00a0\u00bb, le comit\u00e9 national interprofessionnel de la pomme de terre tient \u00e0 r\u00e9agir via un communiqu\u00e9. Le CNIPT tient \u00e0 rappeler les dispositions \u00e0 respecter en mati\u00e8re de publicit\u00e9 sur les promotions de pommes de terre dans les points de vente.<\/p>\n

Le CNIPT tient d\u2019abord \u00e0 souligner qu\u2019il s\u2019est toujours montr\u00e9 favorable \u00e0 l\u2019organisation de promotions et de mises en avant par les enseignes de la distribution, avec la possibilit\u00e9 d\u2019en faire la publicit\u00e9 sur tous supports.<\/p><\/blockquote>\n

Mais la multiplication anarchique d\u2019op\u00e9rations dans des conditions souvent douteuses met en p\u00e9ril l\u2019\u00e9quilibre \u00e9conomique de la fili\u00e8re et menace les entreprises et les producteurs. Il convient donc de revenir sur quelques r\u00e8gles \u00e0 observer \u00e0 cet \u00e9gard.<\/strong><\/p><\/blockquote>\n

Il est d\u2019abord n\u00e9cessaire de rappeler que l\u2019organisation de telles op\u00e9rations est pr\u00e9vue par un Accord interprofessionnel dont l\u2019extension par les Pouvoirs publics rend ses dispositions obligatoires pour tout op\u00e9rateur et tout distributeur de pommes de terre.
\nPour la campagne en cours, il s\u2019agit de l\u2019Accord du 18 juin 2008, relatif aux bonnes pratiques commerciales dans la fili\u00e8re pommes de terre de conservation, dont le texte est disponible au CNIPT.<\/p>\n

Cet Accord pr\u00e9voit notamment :
\n– \u00e0 l\u2019article 4, que les op\u00e9rations de promotions et de mises en avant \u00ab restent en coh\u00e9rence avec les conditions \u00e9conomiques du march\u00e9 et pr\u00e9servent une juste r\u00e9mun\u00e9ration des op\u00e9rateurs, notamment des producteurs \u00bb ;
\n– \u00e0 l\u2019article 7, qu\u2019elles \u00ab devront avoir donn\u00e9 lieu pr\u00e9alablement \u00e0 un accord \u00e9crit sur le prix de cession entre le fournisseur et son client \u00bb, cette disposition reprenant celles de l\u2019article L441-2 du Code du commerce relatif aux annonces de prix hors lieu de vente ;
\n– et \u00e0 l\u2019article 8, que le CNIPT, sur avis d\u2019un Comit\u00e9 de suivi, \u00ab pourra demander aux op\u00e9rateurs concern\u00e9s qu\u2019il soit mis fin \u00e0 une op\u00e9ration de promotion contrevenant aux dispositions, principes et engagements \u00bb pr\u00e9vus par l\u2019Accord.<\/p>\n

Le CNIPT veillera donc au bon respect de ces dispositions. Il saisira \u00e9galement la DGCCRF (Direction g\u00e9n\u00e9rale de la consommation, de la concurrence et de la r\u00e9pression des fraudes) sur toute op\u00e9ration qui lui para\u00eetra contrevenir \u00e0 la r\u00e9glementation en vigueur.<\/p>\n

Enfin, si les d\u00e9rives trop souvent constat\u00e9es ces derniers temps venaient \u00e0 se poursuivre, le CNIPT se r\u00e9serve la possibilit\u00e9 de mettre un terme \u00e0 l\u2019application de l\u2019Accord.
\nAlors m\u00eame que les op\u00e9rations promotionnelles du d\u00e9but de la campagne n\u2019ont pas permis une relance de la consommation, ni conduit \u00e0 une baisse du prix moyen pay\u00e9 par les consommateurs, leur persistance ne peut que nuire aux int\u00e9r\u00eats de tous les acteurs de la fili\u00e8re et, au final, des consommateurs eux-m\u00eames.<\/p>\n

Le CNIPT incite donc les enseignes et leurs fournisseurs \u00e0 engager des actions de communication plus attractives, s\u2019appuyant en particulier sur la qualit\u00e9 et la diversit\u00e9 des pommes de terre et de leurs usages, ainsi que sur leurs qualit\u00e9s nutritionnelles.<\/p>\n

\"cnipt.jpg\"<\/p>\n

Plus de renseignements sur: www.cnipt.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Face \u00e0 une \u00ab\u00a0multiplication anarchique d’op\u00e9rations de promotions\u00a0\u00bb, le comit\u00e9 national interprofessionnel de la pomme de terre tient \u00e0 r\u00e9agir via un communiqu\u00e9. Le CNIPT tient \u00e0 rappeler les dispositions \u00e0 respecter en mati\u00e8re de publicit\u00e9 sur les promotions de…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-5186","post","type-post","status-publish","format-standard","hentry","category-fruits-legumes"],"yoast_head":"\nPromotion de la pomme de terre: rappel \u00e0 l\u2019ordre -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre -\" \/>\n<meta property=\"og:description\" content=\"Face \u00e0 une \u00ab\u00a0multiplication anarchique d’op\u00e9rations de promotions\u00a0\u00bb, le comit\u00e9 national interprofessionnel de la pomme de terre tient \u00e0 r\u00e9agir via un communiqu\u00e9. Le CNIPT tient \u00e0 rappeler les dispositions \u00e0 respecter en mati\u00e8re de publicit\u00e9 sur les promotions de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-01-16T19:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg\" \/>\n<meta name=\"author\" content=\"M Coeur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"M Coeur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/\"},\"author\":{\"name\":\"M Coeur\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\"},\"headline\":\"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre\",\"datePublished\":\"2009-01-16T19:00:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/\"},\"wordCount\":532,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/staging.sillon38.com\\\/wp-content\\\/uploads\\\/2009\\\/01\\\/cnipt.jpg\",\"articleSection\":[\"fruits-l\u00e9gumes\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/\",\"url\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/\",\"name\":\"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/staging.sillon38.com\\\/wp-content\\\/uploads\\\/2009\\\/01\\\/cnipt.jpg\",\"datePublished\":\"2009-01-16T19:00:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#primaryimage\",\"url\":\"http:\\\/\\\/staging.sillon38.com\\\/wp-content\\\/uploads\\\/2009\\\/01\\\/cnipt.jpg\",\"contentUrl\":\"http:\\\/\\\/staging.sillon38.com\\\/wp-content\\\/uploads\\\/2009\\\/01\\\/cnipt.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/2009\\\/01\\\/16\\\/promotion-de-la-pomme-de-terre-rappel-a-lordre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/\",\"name\":\"\",\"description\":\"Le journal du monde rural\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sillon38.com\\\/blog\\\/#\\\/schema\\\/person\\\/72f06b5f0494d1edc8f4e5bf63651ff1\",\"name\":\"M Coeur\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/","og_locale":"fr_FR","og_type":"article","og_title":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre -","og_description":"Face \u00e0 une \u00ab\u00a0multiplication anarchique d’op\u00e9rations de promotions\u00a0\u00bb, le comit\u00e9 national interprofessionnel de la pomme de terre tient \u00e0 r\u00e9agir via un communiqu\u00e9. Le CNIPT tient \u00e0 rappeler les dispositions \u00e0 respecter en mati\u00e8re de publicit\u00e9 sur les promotions de...","og_url":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/","article_published_time":"2009-01-16T19:00:11+00:00","og_image":[{"url":"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg","type":"","width":"","height":""}],"author":"M Coeur","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"M Coeur","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#article","isPartOf":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/"},"author":{"name":"M Coeur","@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1"},"headline":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre","datePublished":"2009-01-16T19:00:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/"},"wordCount":532,"commentCount":0,"image":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#primaryimage"},"thumbnailUrl":"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg","articleSection":["fruits-l\u00e9gumes"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/","url":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/","name":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre -","isPartOf":{"@id":"https:\/\/www.sillon38.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#primaryimage"},"image":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#primaryimage"},"thumbnailUrl":"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg","datePublished":"2009-01-16T19:00:11+00:00","author":{"@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1"},"breadcrumb":{"@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#primaryimage","url":"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg","contentUrl":"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/01\/cnipt.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sillon38.com\/blog\/2009\/01\/16\/promotion-de-la-pomme-de-terre-rappel-a-lordre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sillon38.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Promotion de la pomme de terre: rappel \u00e0 l\u2019ordre"}]},{"@type":"WebSite","@id":"https:\/\/www.sillon38.com\/blog\/#website","url":"https:\/\/www.sillon38.com\/blog\/","name":"","description":"Le journal du monde rural","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sillon38.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.sillon38.com\/blog\/#\/schema\/person\/72f06b5f0494d1edc8f4e5bf63651ff1","name":"M Coeur"}]}},"_links":{"self":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts\/5186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/comments?post=5186"}],"version-history":[{"count":0,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/posts\/5186\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/categories?post=5186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sillon38.com\/blog\/wp-json\/wp\/v2\/tags?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}