{"id":56223,"date":"2015-07-06T21:05:11","date_gmt":"2015-07-06T19:05:11","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=56223"},"modified":"2015-07-06T21:05:11","modified_gmt":"2015-07-06T19:05:11","slug":"tourisme-co-construire-une-marque-territoriale-unique","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2015\/07\/06\/tourisme-co-construire-une-marque-territoriale-unique\/","title":{"rendered":"Tourisme : \u00ab\u00a0co-construire une marque territoriale unique\u00a0\u00bb"},"content":{"rendered":"<p><span style=\"color: #000080;\">\u00ab\u00a0Chasser collectivement\u00a0\u00bb sous \u00ab\u00a0une banni\u00e8re unique\u00a0\u00bb. Tels  sont les mots prononc\u00e9s par Christophe Ferrari, pr\u00e9sident de la  M\u00e9tropole, lors des 11e rencontres du tourisme d&rsquo;affaires qui se sont  tenues \u00e0 Alpexpo.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<div>\n<h4><span style=\"color: #000080;\">La M\u00e9tropole \u00ab\u00a0chef de file local\u00a0\u00bb<\/span><\/h4>\n<p><span style=\"color: #000080;\"><strong>En compagnie d&rsquo;Eric Piolle, maire de Grenoble, des pr\u00e9sidents des chambres consulaires<\/strong> Jean Vaylet (CCI) et Georges Burba (CMA) et devant un parterre de  professionnels de la fili\u00e8re, le pr\u00e9sident Ferrari a rappel\u00e9 que la  M\u00e9tropole grenobloise \u00e9tait devenue \u00ab\u00a0<em>le chef de file local<\/em>\u00a0\u00bb pour ce qui concerne \u00ab\u00a0<em>les questions de tourisme et d&rsquo;attractivit\u00e9 du territoire\u00a0\u00bb, <\/em>depuis  le passage de la communaut\u00e9 d&rsquo;agglom\u00e9ration en M\u00e9tropole au 1er janvier  2015 et sa prise de comp\u00e9tence du d\u00e9veloppement \u00e9conomique.<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong> \u00ab\u00a0Forger sa marque et cr\u00e9er sa signature\u00a0\u00bb<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>Apr\u00e8s avoir \u00e9voqu\u00e9 les atouts et les sp\u00e9cificit\u00e9s du territoire m\u00e9tropolitain<\/strong>, soit \u00ab\u00a0<em>un \u00e9cosyst\u00e8me \u00e9conomique dynamique avec des fili\u00e8res phares<\/em>\u00ab\u00a0, une \u00ab\u00a0<em>excellence acad\u00e9mique et scientifique<\/em>\u00ab\u00a0, \u00ab\u00a0<em>une bonne qualit\u00e9 de vie et un environnement montagnard<\/em>\u00ab\u00a0, Christophe Ferrari a exhort\u00e9 tous les acteurs concern\u00e9s \u00e0 \u00ab\u00a0<em>co-construire une strat\u00e9gie commune en mati\u00e8re d&rsquo;attractivit\u00e9 du territoire<\/em>\u00a0\u00bb car \u00ab\u00a0<em>il est indispensable d&rsquo;am\u00e9liorer la visibilit\u00e9 grenobloise, d&rsquo;en forger sa marque et de cr\u00e9er sa signature<\/em>\u00ab\u00a0, a-t-il dit.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <strong>Enfin, il a de nouveau insist\u00e9 sur l&rsquo;importance et l&rsquo;int\u00e9r\u00eat pour le d\u00e9veloppement<\/strong> de la m\u00e9tropole, \u00ab\u00a0<em>de travailler ensemble \u00e0 la cr\u00e9ation d&rsquo;une banni\u00e8re unique valorisant le territoire et la totalit\u00e9 de ses acteurs<\/em>.\u00a0\u00bb<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0Chasser collectivement\u00a0\u00bb sous \u00ab\u00a0une banni\u00e8re unique\u00a0\u00bb. Tels sont les mots prononc\u00e9s par Christophe Ferrari, pr\u00e9sident de la M\u00e9tropole, lors des 11e rencontres du tourisme d&rsquo;affaires.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,72],"tags":[1253,2105,5409],"class_list":["post-56223","post","type-post","status-publish","format-standard","hentry","category-la-metro","category-tourisme","tag-christophe-ferrari","tag-eric-piolle","tag-tourisme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tourisme : &quot;co-construire une marque territoriale unique&quot; -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2015\/07\/06\/tourisme-co-construire-une-marque-territoriale-unique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourisme : &quot;co-construire une marque territoriale unique&quot; -\" \/>\n<meta property=\"og:description\" content=\"&quot;Chasser collectivement&quot; sous &quot;une banni\u00e8re unique&quot;. 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