{"id":5669,"date":"2009-03-04T12:06:56","date_gmt":"2009-03-04T10:06:56","guid":{"rendered":"http:\/\/staging.sillon38.com\/2009\/03\/04\/valoriser-loenotourisme-en-france\/"},"modified":"2009-03-04T12:06:56","modified_gmt":"2009-03-04T10:06:56","slug":"valoriser-loenotourisme-en-france","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2009\/03\/04\/valoriser-loenotourisme-en-france\/","title":{"rendered":"Valoriser l\u2019oenotourisme en France"},"content":{"rendered":"

Michel Barnier, ministre de l\u2019Agriculture et de la P\u00eache et Herv\u00e9 Novelli, secr\u00e9taire d\u2019Etat charg\u00e9 du commerce, de l\u2019artisanat, des PME, du tourisme et des services ont install\u00e9 hier le conseil sup\u00e9rieur de l\u2019oenotourisme, f\u00e9d\u00e9rant les principaux repr\u00e9sentants de la viticulture et du tourisme.<\/p>\n

Ce conseil sup\u00e9rieur est pr\u00e9sid\u00e9 par Paul Dubrule, co-pr\u00e9sident fondateur du groupe Accor, ancien s\u00e9nateur-maire de Fontainebleau, qui avait r\u00e9dig\u00e9 en 2007, \u00e0 la demande du Gouvernement, un rapport sur \u00ab L’oenotourisme : une valorisation des produits et du patrimoine vitivinicoles \u00bb. Il concluait \u00e0 la n\u00e9cessit\u00e9 de rapprocher les acteurs du monde du vin \u00e0 ceux du tourisme et m\u00eame au patrimoine.<\/p><\/blockquote>\n

Dans son \u00ab Plan de modernisation de la fili\u00e8re vitivinicole fran\u00e7aise \u00bb, adopt\u00e9 par le Gouvernement le 29 Mai 2008, le ministre de l\u2019agriculture et de la p\u00eache a inscrit l\u2019objectif de \u00ab D\u00e9velopper l\u2019oenotourisme, dans l\u2019optique de cr\u00e9er des d\u00e9bouch\u00e9s par une commercialisation directe, notamment des vignerons ind\u00e9pendants, mais aussi des coop\u00e9ratives, et renforcer l\u2019attractivit\u00e9 des territoires \u00bb.<\/p>\n

Dans le cadre de son plan strat\u00e9gique \u00ab Tourisme 2020 \u00bb pr\u00e9sent\u00e9 lors des Assises Nationales du Tourisme en juin 2008, Herv\u00e9 Novelli avait appel\u00e9 \u00e0 la structuration de produits originaux valorisant les sp\u00e9cificit\u00e9s de l\u2019offre fran\u00e7aise sur l\u2019ensemble du territoire en soulignant notamment l\u2019exemplarit\u00e9 du domaine de l\u2019oenotourisme.<\/p>\n

Le conseil sup\u00e9rieur de l’oenotourisme, structure l\u00e9g\u00e8re et r\u00e9active, r\u00e9unira l\u2019ensemble des professionnels de la viticulture et du tourisme pour cr\u00e9er une dynamique collective permettant de d\u00e9velopper et de valoriser l\u2019oenotourisme en France.<\/p>\n

Les Ministres ont propos\u00e9 une feuille de route au Conseil, avec des premi\u00e8res priorit\u00e9s \u00e0 mettre en oeuvre dans l\u2019ann\u00e9e :
\n– cr\u00e9ation d\u2019un label \u00ab Vin et Patrimoine \u00bb, afin d\u2019identifier les circuits de d\u00e9couverte du vin ouverts au patrimoine et aux autres ressources de l\u2019agrotourisme.
\n– mise en oeuvre d\u2019un Prix National de l’oenotourisme, afin de r\u00e9compenser les projets exemplaires d\u00e9j\u00e0 en place.
\n– r\u00e9flexion dans le domaine de la formation, tant initiale que continue.
\n– actions pour une meilleure information des op\u00e9rateurs.
\n– am\u00e9lioration de la mise en r\u00e9seau et publicit\u00e9 des op\u00e9rations existantes.
\nCes axes de travail pourront naturellement \u00eatre am\u00e9nag\u00e9s et compl\u00e9t\u00e9s par le Conseil sup\u00e9rieur de l\u2019oenotourisme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Michel Barnier, ministre de l\u2019Agriculture et de la P\u00eache et Herv\u00e9 Novelli, secr\u00e9taire d\u2019Etat charg\u00e9 du commerce, de l\u2019artisanat, des PME, du tourisme et des services ont install\u00e9 hier le conseil sup\u00e9rieur de l\u2019oenotourisme, f\u00e9d\u00e9rant les principaux repr\u00e9sentants de la…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[78],"tags":[],"class_list":["post-5669","post","type-post","status-publish","format-standard","hentry","category-viticulture"],"yoast_head":"\nValoriser l\u2019oenotourisme en France -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2009\/03\/04\/valoriser-loenotourisme-en-france\/\" \/>\n<meta property=\"og:locale\" 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