{"id":5937,"date":"2009-03-31T21:33:16","date_gmt":"2009-03-31T19:33:16","guid":{"rendered":"http:\/\/staging.sillon38.com\/2009\/03\/31\/gites-de-france-mutualisons-nos-efforts\/"},"modified":"2009-03-31T21:33:16","modified_gmt":"2009-03-31T19:33:16","slug":"gites-de-france-mutualisons-nos-efforts","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2009\/03\/31\/gites-de-france-mutualisons-nos-efforts\/","title":{"rendered":"G\u00eetes de France: \u201cMutualisons nos efforts\u201d"},"content":{"rendered":"

L’assembl\u00e9e g\u00e9n\u00e9rale des G\u00eetes de France Is\u00e8re s’est tenue dans le cadre prestigieux du ch\u00e2teau de Vizille. En cette p\u00e9riode de crise, cette r\u00e9union des acteurs du tourisme vert a rev\u00eatu une importance capitale.<\/strong><\/p>\n

Le pr\u00e9sident Thierry Blanchet a d’embl\u00e9e plant\u00e9 le d\u00e9cor. \u00a0\u00bb On subit la crise. Comment voulez-vous que des salari\u00e9s qui vont recevoir ces jours-ci, leur lettre de licenciement, aient la t\u00eate aux vacances, r\u00e9servations… Ils pensent d’avantage \u00e0 pr\u00e9server leur avenir et celui de leurs enfants.\u00a0\u00bb<\/p>\n

Cela n’emp\u00eachera pas la structure de ne pas \u00eatre dynamique et offensive. \u00ab\u00a0On doit recentrer nos actions sur la conqu\u00eate de client\u00e8le et le renouvellement de l’offre d’h\u00e9bergements. Cela passe \u00e9galement par des offres originales. La carte avantages clients que l’on est en train de mettre en place a pour mission de f\u00e9d\u00e9rer les offres sur la th\u00e9matique du tourisme vert. On doit \u00e9galement jouer la carte\u00a0 de la solidarit\u00e9 entre tous les acteurs du tourisme rural et surtout communiquer.<\/p>\n

\"gites1.jpg\"<\/a><\/p>\n

La communication est devenue le nerf de la guerre. Une communication moderne et efficace. Nous avons enrichi et dynamis\u00e9 notre site internet d\u00e9partemental. Il est accessible \u00e0 l’international car les offres sont traduites en anglais.<\/p>\n

\"Campagne<\/a><\/p>\n

Une campagne publicitaire t\u00e9l\u00e9visuelle, au niveau national, on\u00e9reuse certes, nous permettra, je l’esp\u00e8re, d’augmenter de fa\u00e7on significative la notori\u00e9t\u00e9 des h\u00e9bergements g\u00eetes de France.\u00a0\u00bb<\/p>\n

Pour un avenir plus lointain des propositions sont \u00e9galement faites: se positionner sur le tourisme urbain. A ce propos, un g\u00eete a vu le jour en plein centre de Grenoble. Autre piste: la mobilisation des municipalit\u00e9s situ\u00e9es en zones touristiques pour la cr\u00e9ation de g\u00eetes dans des b\u00e2timents communaux aujourd’hui vides. Le rapprochement avec les partenaires naturels tels que les offices de tourisme et les syndicats d’initiative est \u00e9galement \u00e0 l’\u00e9tude.<\/p>\n

Pour r\u00e9sister \u00e0 la crise, le pr\u00e9sident de l’antenne d\u00e9partementale des G\u00eetes de France ne voit qu’une solution: \u00a0\u00bb mutualisons nos efforts.\u00a0\u00bb<\/p>\n

Pour m\u00e9moire, l’offre is\u00e9roise des g\u00eetes est constitu\u00e9e de 868 structures, dont 642 g\u00eetes ruraux et 132 chambres d’h\u00f4tes pour un total de 7783 lits.<\/p>\n

\u00a0Rappel:<\/strong><\/p>\n

Op\u00e9ration\u00a0 Partez en vacances en Mai<\/strong><\/span><\/a> avec les \u00ab\u00a0G\u00eetes de France\u00a0\u00bb !<\/strong><\/span><\/a><\/p>\n

D\u00e9couvrez les offres de l’Is\u00e8re en cliquant sur le visuel:<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’assembl\u00e9e g\u00e9n\u00e9rale des G\u00eetes de France Is\u00e8re s’est tenue dans le cadre prestigieux du ch\u00e2teau de Vizille. En cette p\u00e9riode de crise, cette r\u00e9union des acteurs du tourisme vert a rev\u00eatu une importance capitale. Le pr\u00e9sident Thierry Blanchet a d’embl\u00e9e…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","hentry","category-tourisme"],"yoast_head":"\nG\u00eetes de France: \u201cMutualisons nos efforts\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2009\/03\/31\/gites-de-france-mutualisons-nos-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00eetes de France: \u201cMutualisons nos efforts\u201d -\" \/>\n<meta property=\"og:description\" content=\"L’assembl\u00e9e g\u00e9n\u00e9rale des G\u00eetes de France Is\u00e8re s’est tenue dans le cadre prestigieux du ch\u00e2teau de Vizille. 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