{"id":61902,"date":"2016-03-15T22:31:16","date_gmt":"2016-03-15T20:31:16","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=61902"},"modified":"2016-03-15T22:31:16","modified_gmt":"2016-03-15T20:31:16","slug":"la-region-auvergne-rhone-alpes-prepare-sa-politique-touristique","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2016\/03\/15\/la-region-auvergne-rhone-alpes-prepare-sa-politique-touristique\/","title":{"rendered":"LA REGION AUVERGNE RHONE-ALPES PREPARE SA POLITIQUE TOURISTIQUE"},"content":{"rendered":"

Avec 20 milliards d\u2019euros de consommation touristique, 138 000 emplois directs et 180 millions de
\nnuit\u00e9es, Auvergne Rh\u00f4ne-Alpes est la deuxi\u00e8me r\u00e9gion touristique de la premi\u00e8re destination
\nmondiale.
\nD\u00e8s sa prise de fonction, Laurent WAUQUIEZ Pr\u00e9sident de la R\u00e9gion Auvergne Rh\u00f4ne- Alpes a
\nclairement affich\u00e9 parmi ses priorit\u00e9s la cr\u00e9ation d\u2019emplois. Il partage avec Nicolas DARAGON, Vice pr\u00e9sident
\ndu Conseil r\u00e9gional d\u00e9l\u00e9gu\u00e9 au Tourisme et au Thermalisme la conviction que le tourisme
\nest \u00e0 l\u2019\u00e9vidence l\u2019un des secteurs qui peut contribuer au d\u00e9veloppement \u00e9conomique r\u00e9gional et
\ndonc r\u00e9pondre \u00e0 cet enjeu de cr\u00e9ation d\u2019emplois.<\/span><\/p>\n

A l\u2019instar de la concertation en faveur de la politique \u00e9conomique, Nicolas DARAGON a entam\u00e9 une
\nlarge tourn\u00e9e r\u00e9gionale afin de consulter les partenaires, analyser les probl\u00e9matiques et sp\u00e9cificit\u00e9s
\ndes territoires, comprendre les besoins des professionnels et conna\u00eetre les projets structurants.
\nA cet effet, une r\u00e9union organis\u00e9e en Ard\u00e8che le mois dernier, avec tous les Comit\u00e9s
\nd\u00e9partementaux du tourisme et l\u2019Office de tourisme de Lyon, a permis de partager les premi\u00e8res
\norientations de la strat\u00e9gie r\u00e9gionale en mati\u00e8re de tourisme et de recueillir les r\u00e9actions.<\/span><\/p>\n

Ainsi, des th\u00e9matiques d\u2019excellence telles que la pleine nature, le thermalisme et la pleine sant\u00e9 ou
\nencore les stations de montagne constitueront le cadre d\u2019intervention privil\u00e9gi\u00e9 de la R\u00e9gion en
\nmati\u00e8re d\u2019investissements. Une r\u00e9flexion sur l\u2019accompagnement en faveur des h\u00e9bergements et de
\ngrands projets sera men\u00e9e dans les semaines \u00e0 venir.<\/span><\/p>\n

En parall\u00e8le, la fusion des deux Comit\u00e9s R\u00e9gionaux de Tourisme (CRT) Auvergne et Rh\u00f4ne-Alpes est
\npr\u00e9vue pour mi -2016. Ce rapprochement permettra de disposer d\u2019une plateforme performante au
\nservice des destinations infra r\u00e9gionales dont l\u2019Auvergne qui b\u00e9n\u00e9ficiera toujours d\u2019une promotion
\nad hoc. L\u2019accompagnement des professionnels sera au coeur des pr\u00e9occupations des actions du futur
\nCRT.
\nLe projet finalis\u00e9 en faveur de l\u2019\u00e9conomie touristique r\u00e9gionale sera ensuite pr\u00e9sent\u00e9 aux
\npartenaires d\u00e9but septembre pour une entr\u00e9e en vigueur le 1er Janvier 2017.
\n\u00ab La politique touristique sera partie int\u00e9grante du Sch\u00e9ma r\u00e9gional de d\u00e9veloppement \u00e9conomique,
\nd\u2019innovation, d\u2019internationalisation (SRDEII) 2017 – 2021\u00bb explique Laurent WAUQUIEZ. \u00ab Je
\nl\u2019envisage comme une strat\u00e9gie de croissance dont nous mesurerons les r\u00e9sultats sur le terrain\u00bb.
\n\u00ab Mes nombreux \u00e9changes avec les acteurs du tourisme d\u2019Auvergne Rh\u00f4ne-Alpes vont permettre de
\nr\u00e9pondre \u00e0 leurs attentes\u00bb pr\u00e9cise Nicolas DARAGON. \u00ab Nous leur proposerons des dispositifs
\nfinanciers r\u00e9gionaux simples et lisibles. Collectivement, nous pouvons faire d\u2019Auvergne Rh\u00f4ne-Alpes
\nun mod\u00e8le de performance touristique \u00bb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Avec 20 milliards d\u2019euros de consommation touristique, 138 000 emplois directs et 180 millions de
\nnuit\u00e9es, Auvergne Rh\u00f4ne-Alpes est la deuxi\u00e8me r\u00e9gion touristique de la premi\u00e8re destination
\nmondiale.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[3326],"class_list":["post-61902","post","type-post","status-publish","format-standard","hentry","category-region-auvergne-rhone-alpes","tag-laurent-wauquiez"],"yoast_head":"\nLA REGION AUVERGNE RHONE-ALPES PREPARE SA POLITIQUE TOURISTIQUE -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2016\/03\/15\/la-region-auvergne-rhone-alpes-prepare-sa-politique-touristique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA REGION AUVERGNE RHONE-ALPES PREPARE SA POLITIQUE TOURISTIQUE -\" \/>\n<meta property=\"og:description\" content=\"Avec 20 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