{"id":62453,"date":"2016-04-11T21:45:33","date_gmt":"2016-04-11T19:45:33","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=62453"},"modified":"2016-04-11T21:45:33","modified_gmt":"2016-04-11T19:45:33","slug":"provencia-salon-des-produits-regionaux","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2016\/04\/11\/provencia-salon-des-produits-regionaux\/","title":{"rendered":"Provencia: Salon des Produits R\u00e9gionaux"},"content":{"rendered":"<p><span style=\"color: #333399;\">Le rendez-vous <strong>\u00ab\u00a0Salon des Produits R\u00e9gionaux\u00a0\u00bb<\/strong>, <strong>initi\u00e9 en 1991<\/strong>, est une manifestation exclusivement r\u00e9serv\u00e9e \u00e0 un public de professionnels.<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\">Provencia signe cette ann\u00e9e <strong><span style=\"text-decoration: underline;\">25 ans de d\u00e9couvertes gourmandes<\/span>,<\/strong> avec ce salon au carrefour entre \u00e9changes et convivialit\u00e9.<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\"> <strong>L\u2019\u00e9dition du salon est \u00a0biannuelle<\/strong>, une \u00e9dition printani\u00e8re en avril ax\u00e9e tourisme, l\u2019autre en fin d\u2019ann\u00e9e, \u00e0 la veille des f\u00eates. <\/span><\/p>\n<p><span style=\"color: #333399;\">C\u2019est un <strong>rendez-vous incontournable<\/strong>, puisqu\u2019il permet aux dirigeants et chefs de rayons du groupe Provencia d\u2019arbitrer sur <strong>l\u2019approvisionnement de leurs \u00e9tals estivaux r\u00e9gionaux.<\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\">Comme chaque ann\u00e9e, le groupe a traduit son fort attachement aux producteurs qui font les beaux jours des rayons.<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\"> <strong>Ce groupe int\u00e9gr\u00e9 est un acteur majeur du commerce local, levier consid\u00e9rable de l\u2019\u00e9conomie r\u00e9gionale. <\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\">La latitude du groupe est bien le lien \u00e9tabli  depuis des ann\u00e9es entre producteurs r\u00e9gionaux et forces vives du groupe  Provencia.<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\">Il met un point d\u2019honneur \u00e0 exposer les produits de nos producteurs Rh\u00f4nalpins au grand public, sur des <strong>surfaces de rayonnage toujours plus cons\u00e9quentes, dans l\u2019optique d\u2019accroitre leur notori\u00e9t\u00e9 en local. <\/strong><\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\"> Cette ann\u00e9e le <strong>\u00ab\u00a0Salon des Produits R\u00e9gionaux\u00a0\u00bb fut riche en <span style=\"text-decoration: underline;\">nouveaut\u00e9s,<\/span><\/strong> tout d\u2019abord avec <strong> l\u2019entr\u00e9e de deux nouveaux fleurons<\/strong>, nouvellement fournisseurs r\u00e9gionaux du groupe\u00a0: <\/span><\/p>\n<p><span style=\"color: #333399;\">\u00b7 Les Quenelles Nolo Fr\u00e8res<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\">\u00b7 La soci\u00e9t\u00e9 de conserves fines de poissons du Lac L\u00e9man et d\u2019eau douce Alpes&amp;Co<\/span><\/p>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\"> Le Salon des Produits R\u00e9gionaux donne par ailleurs le ton \u00e0 <strong>l\u2019innovation<\/strong>, qui fut largement soulign\u00e9e cette ann\u00e9e, avec par exemple\u00a0: <\/span><\/p>\n<ul>\n<li><span style=\"color: #333399;\"><strong>La maison Orset<\/strong>,  du nom de son fondateur (connue du grand public pour sa gamme \u00ab\u00a0Choco  Suisse\u00a0\u00bb), ils \u00a0reviennent cette ann\u00e9e avec une grande nouveaut\u00e9\u00a0: <strong>les \u00ab\u00a0ice tisane bio\u00a0\u00bb,<\/strong> un positionnement attractif pour faire  barrage \u00e0 la concurrence. Ils proposent des produits d\u00e9tox lab\u00e9lis\u00e9s  \u00ab\u00a0bio de Savoie\u00a0\u00bb, des boissons fra\u00eecheur tr\u00e8s prometteuses, finement  packag\u00e9es sous forme de bouteille cylindrique, en  verre. Ils ont \u00e9galement cr\u00e9\u00e9 la surprise avec leurs nouvelles <strong>\u00ab\u00a0tisanes bio\u00a0\u00bb, <\/strong>douceurs pour tous les go\u00fbts sous une gamme \u00ab\u00a0Th\u00e9s &amp; Tisanes du Guide\u00a0\u00bb. <\/span><\/li>\n<li><span style=\"color: #333399;\"><strong>Glutabye,<\/strong> le sp\u00e9cialiste de l\u2019alimentation sans gluten innove \u00e9galement \u00e0 l\u2019heure  ou le sans gluten devient une v\u00e9ritable pr\u00e9occupation publique. On a pu  d\u00e9couvrir  sa toute derni\u00e8re nouveaut\u00e9\u00a0<strong>: la gamme enfant sans gluten<\/strong>, un  pari audacieux, qui a d\u00e9j\u00e0 su convaincre les distributeurs. \u00ab\u00a0Le  financier\u00a0\u00bb, \u00ab\u00a0le chocolatier\u00a0\u00bb, ou encore le \u00ab\u00a0super p\u00e9pites\u00a0\u00bb, autant  de douceurs refa\u00e7onn\u00e9es sans gluten. <\/span><\/li>\n<li><span style=\"color: #333399;\"><strong>La Coop\u00e9rative Laiti\u00e8re de Haute-Tarentaise <\/strong> a surpris les visiteurs avec la  cr\u00e8me de l\u2019innovation\u00a0: le beaufort \u00e0 tartiner \u00e9galement commercialis\u00e9  avec \u00ab\u00a0La Tarentine\u00a0\u00bb, et la \u00ab\u00a0Cr\u00e8me de Beaufort\u00a0\u00bb. C\u2019est une pr\u00e9paration  fromag\u00e8re \u00e0 base de s\u00e9rac et de Beaufort AOP qui conjugue \u00e0 merveille  fraicheur \u00e0 douceur. A consommer en toasts \u00e0 l\u2019ap\u00e9ritif, ou sandwich,  accompagn\u00e9 de charcuterie  ou de pommes de terre, c\u2019est l\u2019assurance d\u2019un produit prometteur.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333399;\"> <\/span><\/p>\n<p><span style=\"color: #333399;\"> Vous l\u2019aurez compris, le  groupe Provencia impulse une politique commerciale attractive, qui vient  consolider sa place de leader sur le segment des produits r\u00e9gionaux.<\/span><\/p>\n<p><span style=\"color: #333399;\">Merci \u00e0 l&rsquo;agence Texto pour nous avoir fourni ces clich\u00e9s..<br \/>\n<\/span><\/p>\n<p><span style=\"color: #333399;\"><div id='gallery-1' class='gallery galleryid-62453 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0606.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0606-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0607.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0607-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0608.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0608-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0609.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0609-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0610.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0610-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0611.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0611-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0612.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0612-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0613.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0613-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0614.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0614-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0615.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0615-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0618.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0618-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0619.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0619-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0620.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0620-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0623.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0623-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0624.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0624-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0627.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0627-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0628.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0628-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0629.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0629-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0630.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0630-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0631.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0631-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" 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href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0634.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0634-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0635.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0635-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2016\/04\/IMG_0636.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" 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