{"id":62839,"date":"2016-05-17T19:10:10","date_gmt":"2016-05-17T17:10:10","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=62839"},"modified":"2016-05-17T19:10:10","modified_gmt":"2016-05-17T17:10:10","slug":"soutenir-et-valoriser-le-marche-du-lait","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2016\/05\/17\/soutenir-et-valoriser-le-marche-du-lait\/","title":{"rendered":"SOUTENIR ET VALORISER LE MARCH\u00c9 DU LAIT"},"content":{"rendered":"

<\/strong><\/p>\n

\u00c0 quelques jours de la Journ\u00e9e Mondiale du Lait, organis\u00e9e le 1er<\/sup> juin, la fili\u00e8re fran\u00e7aise du lait de consommation dresse le bilan de son activit\u00e9 et pr\u00e9sente son plan d\u2019action pour 2016.<\/strong><\/span><\/p>\n

<\/span><\/strong><\/span><\/p>\n

En 2015, les laiteries fran\u00e7aises ont produit pr\u00e8s de 3,38\u00a0milliards de tonnes de lait de consommation, soit -2,4% par rapport \u00e0 2014[1]<\/a> et les Fran\u00e7ais en ont consomm\u00e9 environ 51 litres par habitant sur l\u2019ann\u00e9e[2]<\/a>.<\/strong><\/span><\/p>\n

Ils en ont achet\u00e9 2,6\u00a0milliards de litres en grande distribution, soit -2,5% par rapport \u00e0 2014[3]<\/a>. Le contexte national reste donc difficile pour les professionnels, qui doivent faire face au ralentissement de la consommation \u2013 en particulier li\u00e9 au d\u00e9clin du petit-d\u00e9jeuner \u2013 et \u00e0 la hausse incessante des importations (+12,8% en volume en 2015 vs 2014[4]<\/a>).<\/strong><\/span><\/p>\n

<\/span><\/strong><\/span><\/p>\n

Mais les professionnels ont des opportunit\u00e9s \u00e0 saisir \u00e0 l\u2019international. Pour r\u00e9pondre \u00e0 la demande mondiale croissante, ils peuvent compter sur l\u2019excellence de leur fili\u00e8re, bas\u00e9e sur l\u2019expertise des \u00e9leveurs fran\u00e7ais et les technologies de pointe des laiteries. Avec des pays \u00e9mergents largement d\u00e9ficitaires en produits laitiers, le march\u00e9 mondial progresse en effet en moyenne de +2% \u00e0 +2,5% chaque ann\u00e9e depuis 10 ans (hors crise \u00e9conomique de 2009)[5]<\/a>.<\/strong><\/span><\/p>\n

Il s\u2019agit d\u2019une belle opportunit\u00e9 de d\u00e9veloppement pour la fili\u00e8re fran\u00e7aise du lait de consommation, qui a de nombreux atouts \u00e0 \"Sansfaire valoir sur la sc\u00e8ne internationale. Elle propose en effet un produit de haute qualit\u00e9, trac\u00e9 et strictement contr\u00f4l\u00e9, permettant aux consommateurs internationaux de b\u00e9n\u00e9ficier d\u2019un lait d\u2019exception auquel ils peuvent accorder leur confiance.<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

La fili\u00e8re du lait de consommation mobilis\u00e9e sur tous les fronts<\/strong><\/span><\/p>\n

Pour faire conna\u00eetre tous les atouts du lait de consommation fran\u00e7ais, tant aux consommateurs hexagonaux qu\u2019internationaux, la fili\u00e8re a d\u00e9cid\u00e9 de mener de nombreuses op\u00e9rations d\u2019informations et de miser sur la transparence. <\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Les professionnels cr\u00e9ent notamment une Charte d\u2019engagement transparente et exigeante li\u00e9e au logo \u00ab\u00a0Lait collect\u00e9 et conditionn\u00e9 en France\u00a0\u00bb. Il s\u2019agit de consolider les garanties offertes par ce point de rep\u00e8re, d\u00e9j\u00e0 pr\u00e9sent sur plus de 50% des laits de consommation du march\u00e9, un an et demi seulement apr\u00e8s son lancement. <\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Cette mobilisation pour la transparence s\u2019illustre \u00e9galement \u00e0 l\u2019occasion de la 3e<\/sup> Journ\u00e9e Mondiale du Lait. Du 21 mai au 11 juin, ils ouvrent les portes de leurs laiteries et, pour la premi\u00e8re fois cette ann\u00e9e, invitent \u00e9galement le public \u00e0 visiter les \u00e9levages laitiers. Le programme des animations propos\u00e9es ainsi que de nombreuses informations sur le lait sont en ligne sur www.journeemondialedulait.com<\/a>. <\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Par ailleurs, \u00e0 travers leur participation au \u00ab\u00a0Collectif du petit-d\u00e9jeuner \u00e0 la fran\u00e7aise\u00a0\u00bb, les professionnels informeront les consommateurs sur l\u2019importance du petit-d\u00e9jeuner dans l\u2019\u00e9quilibre alimentaire durant la Semaine du Go\u00fbt, du 10 au 16 octobre prochain. <\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Sur tous les fronts en 2016, le lait liquide fait \u00e9galement l\u2019objet d\u2019une puissante campagne de communication sur la diversit\u00e9 des instants de consommation, visible de 17 mai au 5 juin \u00e0 la t\u00e9l\u00e9vision et relay\u00e9e sur les r\u00e9seaux sociaux.<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

1 Source : CNIEL \u2013 ZMP \u2013 Eurostat<\/span><\/p>\n

2 Consommation apparente = production – exportations+ importations<\/span><\/p>\n

3 Source : CNIEL\/IRI panel distributeurs Census \u2013Hypers + Supers + HD +e-commerce GSA<\/span><\/p>\n

4 Source : FranbceAgrimer<\/span><\/p>\n

5 Source : CNIEL \/ IDF<\/span><\/p>\n

<\/strong><\/span><\/p>\n

A propos de SYNDILAIT<\/span><\/span><\/strong><\/p>\n

SYNDILAIT est l’organisation professionnelle regroupant en France la majorit\u00e9 des fabricants de laits de consommation liquides : laits frais pasteuris\u00e9s, laits de longue conservation st\u00e9rilis\u00e9s UHT, laits \u00e9labor\u00e9s, laits aromatis\u00e9s. Cette organisation repr\u00e9sente treize entreprises.<\/span><\/p>\n

<\/strong><\/span><\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

LAIT DE CONSOMMATION :<\/p>\n

LA FILI\u00c8RE FRAN\u00c7AISE SOUS TENSION AMPLIFIE L\u2019OFFENSIVE POUR SOUTENIR ET VALORISER SON MARCH\u00c9<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[3166],"class_list":["post-62839","post","type-post","status-publish","format-standard","hentry","category-laitproduits-laitiers","tag-journee-mondiale-du-lait"],"yoast_head":"\nSOUTENIR ET VALORISER LE MARCH\u00c9 DU LAIT -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2016\/05\/17\/soutenir-et-valoriser-le-marche-du-lait\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOUTENIR ET VALORISER LE MARCH\u00c9 DU LAIT -\" \/>\n<meta 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