{"id":71664,"date":"2017-09-18T17:03:21","date_gmt":"2017-09-18T15:03:21","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=71664"},"modified":"2017-09-18T17:03:21","modified_gmt":"2017-09-18T15:03:21","slug":"pour-moi-cest-le-bois","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2017\/09\/18\/pour-moi-cest-le-bois\/","title":{"rendered":"Pour moi c&rsquo;est le bois"},"content":{"rendered":"<p><span style=\"color: #000080;\"><strong>La fili\u00e8re for\u00eat-bois lance une campagne de communication et de mobilisation nationale \u00e0 destination des professionnels et du grand public.<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Objectif :\u00a0 augmenter en volume la consommation de bois en France et accro\u00eetre les parts de march\u00e9 pour la production domestique.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Pour marquer le lancement de cette campagne in\u00e9dite, l\u2019ensemble des professionnels de la fili\u00e8re \u00e9tait pr\u00e9sent \u00e0 la soir\u00e9e organis\u00e9e \u00e0 l\u2019Ecole Nationale Sup\u00e9rieure d\u2019Architecture de Paris-Belleville. Ils ont pu assister \u00e0 des conf\u00e9rences in\u00e9dites et d\u00e9couvrir en avant-premi\u00e8re le film de campagne dont le slogan est \u00ab Pour moi, c\u2019est le bois \u00bb.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">Cette campagne a \u00e9t\u00e9 \u00e9labor\u00e9e en concertation avec l\u2019ensemble des membres de la fili\u00e8re pour prendre en compte les sp\u00e9cificit\u00e9s de chaque usage du bois.<\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>La campagne s\u2019adresse aux publics suivants :<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"> <\/span><\/p>\n<p><span style=\"color: #000080;\">&#8211; ma\u00eetres d\u2019ouvrage, promoteurs, collectivit\u00e9s territoriales<br \/>\n&#8211; ma\u00eetres d\u2019oeuvre, architectes et bureaux d\u2019\u00e9tudes<br \/>\n&#8211; distributeurs directs ou indirects : industriels, logisticiens, artisans, n\u00e9goces, grandes et moyennes surfaces de bricolage<br \/>\n&#8211; \u00e9coles d\u2019architecture, de design, d\u2019ing\u00e9nieurs en b\u00e2timent<br \/>\n&#8211; artisans<br \/>\n&#8211; grand public<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toute une fili\u00e8re engag\u00e9e pour le d\u00e9veloppement de la consommation du bois<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,2],"tags":[4450],"class_list":["post-71664","post","type-post","status-publish","format-standard","hentry","category-filierebois","category-a-la-une","tag-pour-moi-cest-le-bois"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pour moi c&#039;est le bois -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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