{"id":76243,"date":"2019-04-18T15:41:50","date_gmt":"2019-04-18T13:41:50","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=76243"},"modified":"2019-04-18T15:41:50","modified_gmt":"2019-04-18T13:41:50","slug":"noix-de-grenoble-actualite-commerciale-delicate","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2019\/04\/18\/noix-de-grenoble-actualite-commerciale-delicate\/","title":{"rendered":"Noix de Grenoble: actualit\u00e9 commerciale d\u00e9licate"},"content":{"rendered":"

La noix de Grenoble est malmen\u00e9e en ce moment… En cause les d\u00e9clarations d’un professeur qui a pr\u00e9cis\u00e9 que les traitements sanitaires sur les noyers provoquaient des cancers et une actualit\u00e9 commerciale d\u00e9licate.<\/span><\/p>\n

<\/span><\/p>\n

Nous avons fait le point derni\u00e8rement avec Yves Renn, pr\u00e9sident de coopenoix,\u00a0 concernant l’\u00e9tude \u00a0\u00bb m\u00e9dicale\u00a0\u00bb aujourd’hui abordons le dommaine commercial.<\/span><\/p>\n

<\/span><\/p>\n

Les propos introductifs d’Yves Renn sont tr\u00e8s clairs: \u00a0\u00bb si l’ann\u00e9e 2017 a \u00e9t\u00e9 tr\u00e8s positive, pour la campagne 2018 il y a , c’est net, un changement de contexte\u00a0\u00bb.<\/span><\/p>\n

<\/span><\/p>\n

Les orientations du march\u00e9 mondial ont \u00e9volu\u00e9 avec deux facteurs essentiels: le chili a produit 130 000 tonnes de noix de tr\u00e8s bonne qualit\u00e9 et a propos\u00e9 des prix inf\u00e9rieurs de 70 centimes d’euros par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Les Etats Unis avec 600 000 tonnes de noix ont propos\u00e9 des prix \u00e0 l’export inf\u00e9rieurs de 1 euro et ce d\u00e8s le d\u00e9but de la saison .<\/span><\/span><\/p>\n

Coopenoix a du faire face \u00e0 cette politique tr\u00e8s agressive en\u00a0 \u00a0\u00bb en baissant ses prix de 40 cts \u00a0\u00bb et Yves Renn de ne pas comprendre pourquoi les produits qui entrent en Europe ne sont pas tax\u00e9s afin de mieux r\u00e9guler les march\u00e9s. <\/span><\/p>\n

De plus outre les volumes importants toutes origines confondues mis en march\u00e9 il est \u00e0 noter une baisse sensible de la consommation de noix en Europe.<\/span><\/p>\n

<\/span><\/p>\n

\u00a0\u00bb La noix est consid\u00e9r\u00e9e comme un produit de luxe et en cette p\u00e9riode ou le pouvoir d’achat est en baisse g\u00e9n\u00e9ralis\u00e9e le consommateur pr\u00e9f\u00e8rera axer ses d\u00e9penses sur les produits de premi\u00e8re n\u00e9cessit\u00e9 m\u00eame s’ils savent que la noix a des vertus positives sur la sant\u00e9.\u00a0\u00bb<\/span><\/p>\n

<\/span><\/p>\n

Yves Renn rajoute, si la fin d’ann\u00e9e 2018 a \u00e9t\u00e9 correcte du fait que l’on a honor\u00e9 les contrats sign\u00e9s avec nos clients habituels, depuis le d\u00e9but d’ann\u00e9e 2019 les volumes commercialis\u00e9s sont inexistants malgr\u00e9 une\u00a0 nouvelle baisse des prix de 30 \u00e0 40 % pour se remettre dans le contexte de la concurrence.<\/span><\/p>\n

<\/span><\/p>\n

Une concurrence qui pourrait \u00eatre franco fran\u00e7aise.. \u00a0\u00bb Les producteurs du P\u00e9rigord ont men\u00e9 une politique de prix agressive en baissant leurs prix de 70cts.. Ils ont \u00e9coul\u00e9 55 % de leur production alors que nous on en a \u00e9coul\u00e9 70%… \u00ab\u00a0<\/span><\/p>\n

<\/span><\/p>\n

Cela n’emp\u00eache, le pr\u00e9sident de Coopenoix est clair: nous aurons environ 500 tonnes de noix de report en plus du report strat\u00e9gique.<\/span><\/p>\n

<\/span><\/p>\n

Les producteurs ont bien s\u00fbr \u00e9t\u00e9s inform\u00e9s de ce contexte d\u00e9favorable, \u00a0\u00bb en r\u00e9unions de secteurs nous avons \u00e9t\u00e9 totalement transparents.. tout en \u00e9tant pas alarmistes car Coopenoix a les reins solides pour passer ce cap\u00a0\u00bb..<\/span><\/p>\n

<\/span><\/p>\n

Il est \u00e9vident \u00e9galement que la distribution ne joue pas le jeu car si les prix pay\u00e9s au producteurs ont chut\u00e9 de 30 \u00e0 40 cts du kilo on\u00a0 ne peut h\u00e9las pas dire que cela c’est r\u00e9percuter sur les \u00e9tals.. \u00a0\u00bb Il faudra aussi relancer le march\u00e9 fran\u00e7ais et \u00e9tudier le march\u00e9 \u00e0 l’exportation pour mieux cibler les consommateurs, mieux les comprendre\u00a0\u00bb estime Yves Renn..<\/span><\/p>\n

<\/span><\/p>\n

Autre piste \u00e9tudi\u00e9e: le march\u00e9 du cerneau, certes il est de niche et il ne subit aucun contr\u00f4le. C’est un march\u00e9 hyper concurrentiel et le march\u00e9 fran\u00e7ais est totalement d\u00e9sarm\u00e9 face \u00e0 cette probl\u00e9matique..<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le point avec Yves Renn, pr\u00e9sident de Coopenoix<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[1581,5793],"class_list":["post-76243","post","type-post","status-publish","format-standard","hentry","category-nuciculture","tag-coopenoix","tag-yves-renn"],"yoast_head":"\nNoix de Grenoble: actualit\u00e9 commerciale d\u00e9licate -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2019\/04\/18\/noix-de-grenoble-actualite-commerciale-delicate\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Noix de Grenoble: actualit\u00e9 commerciale d\u00e9licate -\" \/>\n<meta property=\"og:description\" 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