{"id":77335,"date":"2019-10-24T14:43:17","date_gmt":"2019-10-24T12:43:17","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=77335"},"modified":"2019-10-24T14:43:17","modified_gmt":"2019-10-24T12:43:17","slug":"le-departement-lance-lagence-de-lattractivite","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2019\/10\/24\/le-departement-lance-lagence-de-lattractivite\/","title":{"rendered":"LE DEPARTEMENT LANCE L\u2019AGENCE DE L\u2019ATTRACTIVITE"},"content":{"rendered":"

Ce jeudi 24 octobre, le Pr\u00e9sident du D\u00e9partement Jean-Pierre Barbier et la Vice-Pr\u00e9sidente en charge du tourisme Chantal Carlioz ont pr\u00e9sent\u00e9 ce qui deviendra bient\u00f4t l\u2019Agence Is\u00e8re Attractivit\u00e9.<\/strong><\/span><\/p>\n

Une union des acteurs du territoire<\/strong><\/span><\/p>\n

L\u2019agence de l\u2019attractivit\u00e9 verra le jour le 1er janvier 2020 et elle sera dot\u00e9e par le D\u00e9partement d\u2019un budget annexe d\u00e9di\u00e9.
\nSi les statuts de cette future agence ne sont pas encore vot\u00e9s, ses objectifs sont clairement \u00e9tablis : faire \u00e9voluer Is\u00e8re Tourisme en une agence disposant de tous les outils pour contribuer au rayonnement de l\u2019Is\u00e8re tout en f\u00e9d\u00e9rant les acteurs du territoire.
\nAinsi, l\u2019agence vise \u00e0 f\u00e9d\u00e9rer sous la banni\u00e8re Alpes Is(H)ere, cr\u00e9\u00e9e par le D\u00e9partement en 2017, en articulation avec le label agricole Is(H)ere, cr\u00e9\u00e9 \u00e9galement par le D\u00e9partement en 2018, mais \u00e9galement l\u2019ensemble des marques des territoires qui composent le D\u00e9partement. <\/span><\/p>\n

L\u2019objectif n\u2019est pas de remplacer le travail effectu\u00e9 par tous ces labels et ces marques mais bien de les faire travailler ensemble pour assurer une meilleure efficacit\u00e9 et de meilleurs r\u00e9sultats qui d\u00e9multiplieront des retomb\u00e9es \u00e9conomiques pour l\u2019ensemble des territoires.
\nLe travail effectu\u00e9 par cette agence se fondera sur les 5 piliers de l\u2019attractivit\u00e9 en Is\u00e8re :
\n– Le tourisme
\n– La culture
\n– Le sport
\n– L\u2019innovation
\n– La gastronomie
\nL\u2019enjeu ici est d\u2019activer de mani\u00e8re efficiente tous les leviers qui attireront les particuliers comme les professionnels dans nos territoires, que ce soit pour des courts, moyens ou longs s\u00e9jours, voire des installations d\u00e9finitives.<\/span><\/p>\n

Un premier d\u00e9fi : le Tour de France<\/strong><\/span><\/p>\n

La venue du Tour de France sera le premier grand challenge de cette agence.
\nAvec la venue de centaines de journalistes, les millions de t\u00e9l\u00e9spectateurs, les retransmissions internationales, \u2026 le Tour de France repr\u00e9sente une incroyable opportunit\u00e9 de faire briller nos territoires et, outre les retomb\u00e9es directes au moment du passage du Tour, d\u2019assurer des retomb\u00e9es sur le long terme.
\nA cette occasion, l\u2019agence Is\u00e8re Attractivit\u00e9 aura pour mission d\u2019organiser le travail de tous les acteurs, ensemble, pour raconter une histoire collective du territoire is\u00e9rois et donner envie aux millions de personnes qui suivront cet \u00e9v\u00e8nement de venir ou de revenir profiter de tout ce que peut offrir l\u2019Is\u00e8re.
\n\u00ab Cette agence constituera un v\u00e9ritable atout pour l\u2019ensemble du territoire. Nous en avons pos\u00e9 les jalons depuis 2015 en remettant l\u2019Is\u00e8re en mouvement. Elle aura pour mission de f\u00e9d\u00e9rer et de valoriser, aupr\u00e8s des habitants comme de nos visiteurs, tout ce que l\u2019Is\u00e8re fait de mieux. \u00bb explique Jean-Pierre Barbier, Pr\u00e9sident du D\u00e9partement.<\/span><\/p>\n

\u00ab Le Tour de France est une formidable occasion de faire rayonner le D\u00e9partement. C\u2019est bien dans le cadre de cet \u00e9v\u00e8nement populaire et international que l\u2019agence aura l\u2019une de ses plus grandes opportunit\u00e9s de remplir sa mission : donner envie de venir en Is\u00e8re. La venue du Tour du France le 14 juillet sera une f\u00eate nationale et un tremplin pour l\u2019agence Is\u00e8re Attractivit\u00e9. \u00bb ajoute Chantal Carlioz, Vice-Pr\u00e9sidente charg\u00e9e du Tourisme et Pr\u00e9sidente d\u2019Is\u00e8re Tourisme.<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Ce jeudi 24 octobre, le Pr\u00e9sident du D\u00e9partement Jean-Pierre Barbier et la Vice-Pr\u00e9sidente en charge du tourisme Chantal Carlioz ont pr\u00e9sent\u00e9 ce qui deviendra bient\u00f4t l\u2019Agence Is\u00e8re Attractivit\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[394,1144,2994,3090,5397],"class_list":["post-77335","post","type-post","status-publish","format-standard","hentry","category-departement-de-lisere","tag-alpes-ishere","tag-chantal-carlioz","tag-isere","tag-jean-pierre-barbier","tag-tour-de-france"],"yoast_head":"\nLE DEPARTEMENT LANCE L\u2019AGENCE DE L\u2019ATTRACTIVITE -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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