{"id":77561,"date":"2020-01-30T17:06:57","date_gmt":"2020-01-30T15:06:57","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=77561"},"modified":"2020-01-30T17:06:57","modified_gmt":"2020-01-30T15:06:57","slug":"responsabilite-societale-des-entreprises-rse-quelles-opportunites-pour-les-entreprises-le-credit-agricole-devoile-ses-actions-en-la-matiere","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2020\/01\/30\/responsabilite-societale-des-entreprises-rse-quelles-opportunites-pour-les-entreprises-le-credit-agricole-devoile-ses-actions-en-la-matiere\/","title":{"rendered":"Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) : Quelles opportunit\u00e9s pour les entreprises ? Le Cr\u00e9dit Agricole d\u00e9voile ses actions en la mati\u00e8re"},"content":{"rendered":"

Dans un monde qui change, <\/span>les Fran\u00e7ais attendent des entreprises qu<\/span>‘<\/span>elles soient aujourd<\/span>‘<\/span>hui pleinement engag\u00e9es sur les probl\u00e9matiques soci\u00e9tales<\/span>. Dans ce contexte, le Medef Is\u00e8re et le Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes ont r\u00e9uni des intervenants ce mardi 28 janvier pour <\/span>\u00e9voquer les opportunit\u00e9s offertes par la RSE, p<\/span>our la 11<\/span>\u00e8me<\/span> \u00e9dition des <\/span>Rencontres \u00e9conomiques<\/span>. En amont, le Cr\u00e9dit Agricole d\u00e9voile ses avanc\u00e9es en mati\u00e8re de RSE.<\/span><\/strong><\/p>\n

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Le Cr\u00e9dit Agricole <\/span>r\u00e9v\u00e8le <\/span>ses enjeux et objectifs en mati\u00e8re de RSE<\/span><\/p>\n

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En amont des Rencontres Medef s<\/span>‘<\/span>est <\/span>tenue une conf\u00e9rence de presse pendant laquelle le Cr\u00e9dit Agricole a d\u00e9voil\u00e9 ses avanc\u00e9es et objectifs en mati\u00e8re de RSE.<\/span><\/p>\n

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\u00c9<\/span>ric Campos, <\/span>Directeur RSE du groupe Cr\u00e9dit Agricole, a rappel\u00e9 quelques chiffres cl\u00e9s <\/span>montrant<\/span> l<\/span>‘<\/span>int\u00e9r\u00eat et l<\/span>‘<\/span>engagement du groupe Cr\u00e9dit Agricole<\/span> : 276 milliards <\/span>\u20ac<\/span> d<\/span>‘<\/span>encours en Investissement Socialement Responsable (ISR), 114 milliards <\/span>\u20ac<\/span> d<\/span>‘<\/span>arrangements en fave<\/span>ur de la transition \u00e9nerg\u00e9tique. \u00ab<\/span> Nous voulons \u00eatre <\/span> le pa<\/span>rtenaire d<\/span>‘<\/span>une \u00e9conomie durable<\/span>. Cette notion est au centre du nouveau proje<\/span>t strat\u00e9gique 2022 du groupe CA<\/span> \u00bb.<\/span><\/p>\n

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Au niveau du Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes, la politique RSE s<\/span>‘<\/span>articule autour de <\/span>5 engagements<\/span> : <\/span>a<\/span>gir dans l<\/span>‘<\/span>int\u00e9r\u00eat du<\/span> territoire<\/span>, a<\/span>gir dans l<\/span>‘<\/span>int\u00e9r\u00eat de<\/span>s <\/span>clients<\/span>, s<\/span>‘<\/span>impliquer en employeur responsable<\/span>, c<\/span>ontribuer \u00e0 la protection du climat<\/span> et a<\/span>gir dans un respect constant de l<\/span>‘<\/span>\u00e9thique<\/span>.<\/span><\/p>\n

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Jean-Pierre<\/span> Gaillard,<\/span> Pr\u00e9sident du Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes, <\/span>a rappel\u00e9 <\/span>les <\/span>origines <\/span>coop\u00e9ratives et mutualistes de la Caisse r\u00e9gionale, n\u00e9e de la solidarit\u00e9 envers les agriculteurs,<\/span> un des<\/span> principes<\/span> fondateurs de la RSE<\/span> : \u00ab<\/span> Notre mod\u00e8le n<\/span>‘<\/span>a cess\u00e9 de se d\u00e9velopper depuis sur des valeurs de solidarit\u00e9, d<\/span>‘<\/span>utilit\u00e9, <\/span>et de responsabilit\u00e9<\/span> \u00bb<\/span> explique-t-il, avant de rappeler que <\/span>87 %<\/span> des r\u00e9sultats <\/span>de la Caisse r\u00e9gionale <\/span>sont conserv\u00e9s au service de territoire Sud Rh\u00f4ne Alpes.<\/span> Enfin, face aux al\u00e9as climatiques et notamment l<\/span>‘<\/span>\u00e9pisode de gr\u00eale du 15 juin dernier, le Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes a d\u00e9bloqu\u00e9 une aide d<\/span>‘<\/span>urgence de <\/span>4<\/span> millions d<\/span>‘<\/span>\u20ac<\/span>. <\/span><\/p>\n

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Christian <\/span>Rouchon<\/span>, Directeur g\u00e9n\u00e9ral du Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes, a rappel\u00e9 <\/span>quelques actions fortes r\u00e9alis\u00e9es<\/span> :<\/span> le financement de <\/span>183<\/span> logements sociaux en 2019, plus d<\/span>‘<\/span>1 million <\/span>d<\/span>‘<\/span>\u20ac<\/span> allou\u00e9 \u00e0 l<\/span>‘<\/span>animation du territoire, la baisse en 2019 de l<\/span>‘<\/span>empreinte carbone de la Caisse r\u00e9gionale de <\/span>19%<\/span> ou encore <\/span>le financement de <\/span>902 <\/span>projets li\u00e9s \u00e0 la transition \u00e9nerg\u00e9tique<\/span>,<\/span> pour un m<\/span>ontant globale de <\/span>4,5<\/span> millions<\/span> d’euros. <\/span><\/p>\n

\"Sans<\/a>
\n<\/span><\/p>\n

La RSE, levier de d\u00e9veloppement pour les entreprises<\/span><\/p>\n

Nous retiendrons parmi les intervenants: <\/span><\/span>
\n<\/span><\/p>\n

Jean-Pierre Gaillard, <\/span>Pr\u00e9sident du Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes<\/span> :<\/span> l<\/span>e Cr\u00e9dit Agricole est une coop\u00e9rative mutualiste qui est chevill\u00e9<\/span>e<\/span> \u00e0 son territoire. Nous n<\/span>‘<\/span>avons pas invent\u00e9 le terme de RSE mais nous ne l<\/span>‘<\/span>avons pas attendu non plus. Voil\u00e0 130 ans que nous contribuons positivement \u00e0 notre territoire<\/span> : c<\/span>‘<\/span>est notre raison d<\/span>‘<\/span>\u00eatre depuis notre naissance<\/span><\/p>\n

Pierre Streiff<\/span>, <\/span>P<\/span>r\u00e9sident du MEDEF Is\u00e8re<\/span> : <\/span>n<\/span>ous investissons de nouveaux sujets<\/span> : la RGPD, le management agile, la pr\u00e9vention des risques professionnels, le financement des entreprises.<\/span> Nous travaillons aussi \u00e0 cr\u00e9er du lien, du dialogue entre tous les acteurs de notre territoire<\/span> : les entreprises les \u00e9lus et les pouvoirs publics. Enfin nous venons de lancer avec l<\/span>‘<\/span>UDIMEC la premi\u00e8re campagne de m\u00e9c\u00e9nat territorial pour soutenir le fonds de dotation de Clinatec. <\/span><\/p>\n

Olivier R<\/span>edoules<\/span>, <\/span>Directeur Economie <\/span>du <\/span>MEDEF<\/span> a<\/span> commenc\u00e9 son intervention par un point sur la conjoncture \u00e9conomique<\/span>. L<\/span>es notions d<\/span>‘<\/span>engagement <\/span>RSE volontaire et performance \u00e9conomique sont intrins\u00e9quement li\u00e9es. La mont\u00e9e du co\u00fbt du \u00ab<\/span> non-RSE<\/span> \u00bb est un fait nouveau qu<\/span>‘<\/span>il faut prendre en consid\u00e9ration, tout comme des nouvelles opportunit\u00e9s \u00e9conomiques<\/span> : entre 50 et 100 milliards d<\/span>‘<\/span>euros sont investis<\/span> chaque ann\u00e9e pour la transition \u00e9cologi<\/span>que,<\/span> de nouveaux march\u00e9s de consommation \u00e9mergent , le \u00ab<\/span> low<\/span> \u00bb, le \u00ab<\/span> slow<\/span> \u00bb <\/span>, et les attentes crois\u00e9es des investisseurs, consommateurs, partenaires et pouvoirs publics.<\/span><\/p>\n

Eric<\/span> CAMPOS, <\/span>Directeur RSE Groupe Cr\u00e9dit Agricole<\/span> :<\/span> l<\/span>e d\u00e9fi qui est le n\u00f4tre<\/span> c<\/span>‘<\/span>est la transition \u00e9nerg\u00e9tique. Rien d<\/span>‘<\/span>autre n<\/span>‘<\/span>est plus central aujourd<\/span>‘<\/span>hui que <\/span>de <\/span>participer et <\/span>d<\/span>‘<\/span>accompagner ce mouvement n\u00e9cessaire, indispensable <\/span>et <\/span>do<\/span>nt personne ne peut s<\/span>‘<\/span>exon\u00e9rer. N<\/span>otre mode de gouvernance nous oblige \u00e0 une responsabilit\u00e9 particuli\u00e8re<\/span> : celle d<\/span>‘<\/span>\u00eatre pionnier, d<\/span>‘<\/span>investir plus fort et plus profond\u00e9ment ce grand sujet de soci\u00e9t\u00e9. <\/span>Pour preuve<\/span> : 114 milliards d<\/span>‘<\/span>\u20ac<\/span> d<\/span>‘<\/span>arrangements en faveur de la transition \u00e9cologique<\/span> font de CACIB (<\/span>Cr\u00e9dit agricole <\/span>Corporate<\/span> and Investment Bank<\/span>) <\/span>le 1<\/span>er<\/span> arrangeur mondial d<\/span>‘<\/span>obligations vertes<\/span>. <\/span>La Responsabilit\u00e9 environnementale de <\/span>notre <\/span>entreprise se d\u00e9cline selon les axes suivants<\/span> :<\/span> r\u00e9duire notre empreinte environnementale directe<\/span>, <\/span> renforcer la prise en compte des crit\u00e8res ESG<\/span> (<\/span>Environnementaux, Sociaux et de Gouvernance<\/span>) <\/span>dans nos produits et services<\/span>, <\/span>financer une \u00e9conomie bas carbone<\/span>, <\/span>g\u00e9rer les risques ESG et climat<\/span> et <\/span>inclure l<\/span>‘<\/span>ESG dans le contr\u00f4le interne<\/span>.<\/span><\/p>\n

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Gilles <\/span>Vermot<\/span>-Desroches, <\/span>Directeur D\u00e9veloppement Durable <\/span>Schneider Electric<\/span> : plusieurs grands <\/span>travaux<\/span> portent la r\u00e9flexion du groupe sur les enjeux de d\u00e9veloppement durable<\/span> : <\/span>changement climatique, sant\u00e9, s\u00e9curit\u00e9, \u00e9quit\u00e9, et du d\u00e9veloppement<\/span>.<\/span><\/p>\n

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Benoit Hilbert<\/span>, Directeur <\/span>g\u00e9n\u00e9ral<\/span> Air Liquide AT a \u00e9voqu\u00e9 deux axes<\/span> de travail fort<\/span> :<\/span> pr\u00e9venir le r\u00e9chauffement climatique et s<\/span>‘<\/span>inscrire dans une transition vers un monde <\/span>d\u00e9carbonn\u00e9<\/span>. L<\/span>e groupe s<\/span>‘<\/span>est engag\u00e9 sur des<\/span> objectifs<\/span> chiffr\u00e9s<\/span> : <\/span>augmenter<\/span> de 70 % ses achats d<\/span>‘<\/span>\u00e9nergie renouvelable, optimiser l<\/span>‘<\/span>ensemble<\/span> de ses prod<\/span>uctions<\/span> de gaz et r\u00e9duire de 10%<\/span> l<\/span>‘<\/span>empreinte carbone li\u00e9e \u00e0 l<\/span>‘<\/span>ensemble de ses produits<\/span>. <\/span><\/p>\n

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Christian <\/span>Rouchon<\/span>,<\/span> D<\/span>irecteur g\u00e9n\u00e9ral du Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes<\/span> : <\/span>les entreprises sont face \u00e0 une attente massive et l\u00e9gitime des Fran\u00e7ais qui souhaitent un engagement concret en faveur des enjeux de soci\u00e9t\u00e9. <\/span>L<\/span>‘<\/span>erreur serait de voir la RSE comme une contrainte. Elle offre en r\u00e9alit\u00e9 une <\/span>opportunit\u00e9 <\/span>de refonte, <\/span>cr\u00e9atrice de valeurs<\/span>, participant au d\u00e9veloppement et \u00e0 la p\u00e9rennit\u00e9 de l<\/span>‘<\/span>entreprise. <\/span> Loin d<\/span>‘<\/span>\u00eatre un frein \u00e0 la croissance, elle met sur table des chantiers ambitieux mais n\u00e9cessaires, qui porteront in\u00e9luctablement leurs fruits sur le long terme : investir sur les hommes et les femmes, travailler sur une strat\u00e9gie nouvelle, construire une exp\u00e9rience client fond\u00e9e sur la transparence<\/span>, la proximit\u00e9 et<\/span> l<\/span>‘<\/span>excellence.<\/span><\/p>\n

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\n","protected":false},"excerpt":{"rendered":"

Le Medef Is\u00e8re et le Cr\u00e9dit Agricole Sud Rh\u00f4ne Alpes ont r\u00e9uni des intervenants ce mardi 28 janvier pour \u00e9voquer les opportunit\u00e9s offertes par la RSE Ceci dans le cadre des 11\u00e8mes Rencontres \u00e9conomiques. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[1648,3091,3719],"class_list":["post-77561","post","type-post","status-publish","format-standard","hentry","category-questionsdactualite","tag-credit-agricole","tag-jean-pierre-gaillard","tag-medef"],"yoast_head":"\nResponsabilit\u00e9 soci\u00e9tale des entreprises (RSE) : Quelles opportunit\u00e9s pour les entreprises ? Le Cr\u00e9dit Agricole d\u00e9voile ses actions en la mati\u00e8re -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2020\/01\/30\/responsabilite-societale-des-entreprises-rse-quelles-opportunites-pour-les-entreprises-le-credit-agricole-devoile-ses-actions-en-la-matiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) : Quelles opportunit\u00e9s pour les entreprises ? 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