{"id":77696,"date":"2020-04-03T21:24:13","date_gmt":"2020-04-03T19:24:13","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=77696"},"modified":"2020-04-03T21:24:13","modified_gmt":"2020-04-03T19:24:13","slug":"noublions-pas-le-reseau-local","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2020\/04\/03\/noublions-pas-le-reseau-local\/","title":{"rendered":"N\u2019oublions pas le r\u00e9seau local !"},"content":{"rendered":"

(Re)donner l\u2019envie de consommer local, et identifier facilement les produits fermiers \u00e0 proximit\u00e9 n\u2019a jamais \u00e9t\u00e9 aussi vrai depuis la crise du COVID-19.<\/span><\/p>\n

<\/span><\/p>\n

Suite \u00e0 la fermeture des march\u00e9s, et la d\u00e9sorganisation de l\u2019approvisionnement des grandes surfaces et autres r\u00e9seaux de distribution, la Chambre d\u2019agriculture de l\u2019Is\u00e8re lance un appel \u00e0 celles et ceux qui \u00e0 ses c\u00f4t\u00e9s, feront bouger les lignes : Maires, distributeurs, et consommateurs. L\u2019agriculture est l\u2019affaire de tous. Pour y r\u00e9pondre, un plan suppl\u00e9tif \u00e0 3 volets a \u00e9t\u00e9 engag\u00e9.<\/span><\/p>\n

<\/span><\/p>\n

– Un courrier r\u00e9dig\u00e9 avec l\u2019association des Maires pour demander la r\u00e9ouverture des march\u00e9s<\/strong>
\nParce que 20 % du volume des produits fermiers (produits et transform\u00e9s dans une exploitation agricole) d\u2019Auvergne-Rh\u00f4ne-Alpes sont commercialis\u00e9s sur des march\u00e9s, urbains ou ruraux r\u00e9partis sur l\u2019ensemble du territoire, les march\u00e9s de plein air sont un des circuits de commercialisation les plus importants.<\/span><\/p>\n

<\/span><\/p>\n

En Is\u00e8re, ce sont 317 march\u00e9s qui sont impact\u00e9s par la d\u00e9cision de fermeture du gouvernement.<\/strong><\/span><\/p>\n

<\/span><\/p>\n

La mobilisation de l’ensemble des partenaires concern\u00e9s a conduit les pouvoirs publics \u00e0 valider un protocole sanitaire pour l’ouverture \u00e0 titre d\u00e9rogatoire des march\u00e9s alimentaires de mani\u00e8re plus souple. Le Pr\u00e9fet de l\u2019Is\u00e8re a annonc\u00e9 de son c\u00f4t\u00e9 qu\u2019il accepterait les demandes de d\u00e9rogation et permettrait la tenue de \u00ab mini march\u00e9s \u00bb, rassemblant au maximum 5 vendeurs, dans la mesure o\u00f9 les r\u00e8gles de bios\u00e9curit\u00e9 sont respect\u00e9es.<\/span><\/p>\n

<\/span><\/p>\n

Tenant compte de ces nouvelles informations, la Chambre d\u2019agriculture, avec le soutien de l\u2019Association des Maires de l\u2019Is\u00e8re, a formul\u00e9 un courrier adress\u00e9 \u00e0 500 communes afin de les inciter \u00e0 faire une demande de d\u00e9rogation aupr\u00e8s de la pr\u00e9fecture, et \u00e0 d\u00e9ployer des solutions alternatives le cas \u00e9ch\u00e9ant.<\/span><\/p>\n

<\/span><\/p>\n

Un projet in\u00e9dit avec le D\u00e9partement : une plateforme de mise en relation virtuelle entre producteurs et distributeurs<\/strong><\/span><\/p>\n

<\/span><\/p>\n

Une d\u00e9marche innovante et unique en France, permettant de connecter en temps r\u00e9el acheteurs professionnels et vendeurs de produits de proximit\u00e9. \u00ab Cette crise sanitaire montre qu\u2019il est n\u00e9cessaire que les produits is\u00e9rois et leurs sp\u00e9cificit\u00e9s reprennent leur place sur le territoire, aupr\u00e8s des distributeurs, comme des consommateurs.<\/span><\/p>\n

<\/span><\/p>\n

Nous avons un climat temp\u00e9r\u00e9 en Is\u00e8re, on a donc la chance de pouvoir tout faire. Il faut organiser ce commerce de proximit\u00e9 de mani\u00e8re massive, ce que permet l\u2019outil. \u00bb continue Pascal Denolly.<\/span><\/p>\n

<\/span><\/p>\n

Le d\u00e9veloppement de cette plateforme se fait dans le cadre du P\u00f4le Agro-alimentaire qui regroupe les chambres consulaires ( CCI, CMA, Chambre d\u2019Agriculture), des collectivit\u00e9s (D\u00e9partement de l\u2019Is\u00e8re, M\u00e9tro, Voironnais, Gr\u00e9sivaudan, EBER) et des entreprises du territoire (agriculteurs, artisans, commer\u00e7ants).<\/span><\/p>\n

<\/span><\/p>\n

Le financement de la plateforme est assur\u00e9 par le D\u00e9partement. Ouverte \u00e0 tous les producteurs\/transformateurs et distributeurs is\u00e9rois le temps de la crise, la plateforme recense \u00e9galement les produits de la marque Is(h)ere dont les sp\u00e9cificit\u00e9s sont toujours mises en avant (l\u2019origine, la juste r\u00e9mun\u00e9ration du produit, la distinction par la qualit\u00e9).<\/span><\/p>\n

<\/span><\/p>\n

\u00ab La volont\u00e9 de nos \u00e9lus est que les agriculteurs\/distributeurs restent proactifs dans leur d\u00e9marche ; bien plus qu\u2019un simple annuaire, la plateforme est bas\u00e9e sur l\u2019interactivit\u00e9 \u00bb ajoute Geoffrey Lafosse, Charg\u00e9 de missions P\u00f4le Agro-alimentaire et \u00e9tudes \u00e9conomiques. A son lancement aujourd\u2019hui, elle r\u00e9f\u00e9rence d\u00e9j\u00e0 60 agriculteurs, et le m\u00eame nombre de distributeurs \/ artisans.<\/span><\/p>\n

<\/span><\/p>\n

Faire conna\u00eetre les produits proches de chez soi pendant le confinement : la carte interactive<\/strong><\/span><\/p>\n

<\/span><\/p>\n

Dernier volet de ce plan : le lien avec le consommateur, dans un contexte o\u00f9 les achats de premi\u00e8re n\u00e9cessit\u00e9 \u2013 et l\u2019alimentation- sont une priorit\u00e9. Sensibiliser au bien manger, et aux ressources du territoire, pour des questions de restriction de mobilit\u00e9, mais aussi dans un objectif de soutien \u00e0 l\u2019\u00e9conomie locale, est plus que jamais important pendant la crise, mais aussi pour limiter les cons\u00e9quences de l\u2019apr\u00e8s.<\/span><\/p>\n

<\/span><\/p>\n

Une carte interactive r\u00e9pertoriant des produits locaux disponibles durant le confinement est en ligne depuis aujourd\u2019hui sur le site de la Chambre. Construite en lien \u00e9troit avec les agriculteurs, elle recense ceux ayant des difficult\u00e9s \u00e0 \u00e9couler leurs productions, ou faisant de la vente directe durant cette p\u00e9riode de crise.<\/span><\/p>\n

<\/span><\/p>\n

Mise \u00e0 jour quotidiennement, elle r\u00e9pertorie \u00e9galement les solutions alternatives qui se mettent en place : micro-march\u00e9s, AMAP\u2026 ainsi qu\u2019une 20aine de magasins de producteurs. Un questionnaire de recensement est en cours aupr\u00e8s de 600 producteurs fermiers du territoire pour enrichir ces points de vente au fil de la crise.<\/span><\/p>\n

\"carte\"<\/a>
\n<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Pour y acc\u00e9der : cliquer sur la carte<\/strong>
\n<\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Face \u00e0 la fermeture des march\u00e9s, et les difficult\u00e9s d\u2019approvisionnement, la Chambre d\u2019Agriculture de l\u2019Is\u00e8re r\u00e9agit..<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,15,37],"tags":[1640,3678,4155,4401],"class_list":["post-77696","post","type-post","status-publish","format-standard","hentry","category-agriculture","category-departement-de-lisere","category-la-metro","tag-covid-19","tag-marque-ishere","tag-pascal-denolly","tag-pole-agro-alimentaire"],"yoast_head":"\nN\u2019oublions pas le r\u00e9seau local ! -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2020\/04\/03\/noublions-pas-le-reseau-local\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u2019oublions pas le r\u00e9seau local ! 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