{"id":9240,"date":"2009-10-07T16:54:37","date_gmt":"2009-10-07T14:54:37","guid":{"rendered":"http:\/\/staging.sillon38.com\/?p=9240"},"modified":"2009-10-07T16:54:37","modified_gmt":"2009-10-07T14:54:37","slug":"bienvenue-a-la-ferme-veut-valoriser-son-logo","status":"publish","type":"post","link":"https:\/\/www.sillon38.com\/blog\/2009\/10\/07\/bienvenue-a-la-ferme-veut-valoriser-son-logo\/","title":{"rendered":"Bienvenue \u00e0 la ferme veut valoriser son logo"},"content":{"rendered":"<p>Ce 3<sup>e<\/sup> congr\u00e8s national du r\u00e9seau Bienvenue \u00e0 la ferme, leader europ\u00e9en en mati\u00e8re de tourisme rural, \u00e9tait ax\u00e9 sous le signe de la marque. Une pr\u00e9occupation prioritaire, donc, dans la perspective d\u2019un confortement de la dynamique du r\u00e9seau.<\/p>\n<p>Le souhait est de faire vivre la marque, de faire preuve d\u2019audace, de se mettre en phase avec les aspirations, changeantes, de la client\u00e8le.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9256\" title=\"logo1 bienvenue ferme\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/10\/logo1-bienvenue-ferme1-1.jpg\" alt=\"logo1 bienvenue ferme\" width=\"365\" height=\"204\" srcset=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2009\/10\/logo1-bienvenue-ferme1-1.jpg 640w, https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2009\/10\/logo1-bienvenue-ferme1-1-300x168.jpg 300w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/p>\n<p>Bref, la petite fleur toute simple doit \u00eatre relook\u00e9e, mise en perspective, d\u00e9clin\u00e9e sur tous les tons et les supports, comme on peut le voir ci-dessus.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9244\" title=\"logo3 bienvenue ferme\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/10\/logo3-bienvenue-ferme-1.jpg\" alt=\"logo3 bienvenue ferme\" width=\"309\" height=\"193\" \/><\/p>\n<p>Plusieurs intervenants ont d\u00e9velopp\u00e9 ce th\u00e8me de l\u2019image de marque au cours de ces trois journ\u00e9es, \u00e0 Alpes Congr\u00e8s Grenoble, que ce soit Bernard Artigue, pr\u00e9sident national de bienvenue \u00e0 la ferme, Guillaume Erner, enseignant et ma\u00eetre de conf\u00e9rences en sociologie (Sorbonne, IEP Paris, Colombia), Jean-Pierre Carnet, responsable national H\u00e9bergement, Jean-Claude Galland, responsable national \u00ab\u00a0Produits de la ferme\u00a0\u00bb, Marie Bergereau, cabinet marketing Lanc\u00e9a D\u00e9veloppement.<\/p>\n<p>En outre, ce congr\u00e8s a \u00e9t\u00e9 l\u2019occasion de rapprocher l\u2019agriculture et le design, deux mondes assez diff\u00e9rents, il faut bien le reconna\u00eetre, et de les faire travailler ensemble. Une initiative qui illustre bien l\u2019esprit volontariste du r\u00e9seau Bienvenue \u00e0 la ferme, pr\u00eat \u00e0 relever de nouveaux d\u00e9fis pour s\u00e9duire sa client\u00e8le, actuelle et \u00e0 venir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-9246\" title=\"logo2 bienvenue ferme\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/10\/logo2-bienvenue-ferme-1.jpg\" alt=\"logo2 bienvenue ferme\" width=\"333\" height=\"249\" srcset=\"https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2009\/10\/logo2-bienvenue-ferme-1.jpg 640w, https:\/\/www.sillon38.com\/blog\/wp-content\/uploads\/2009\/10\/logo2-bienvenue-ferme-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/>La cit\u00e9 du design de Saint-Etienne (Loire) \u00a0est une plateforme de cr\u00e9ation, de recherche, d\u2019enseignement et de formation par et sur le design, au service de tous les acteurs \u00e9conomiques, r\u00e9gionaux, nationaux, internationaux. Elle \u00e9tait pr\u00e9sente \u00e0 Alpes Congr\u00e8s et exposait les diff\u00e9rentes fa\u00e7ons de mettre en valeur le logo Bienvenue \u00e0 la ferme.<\/p>\n<p>Un designer, Fabien Ripaud, \u00e0 l\u2019aide de sc\u00e9narios et d\u2019objets prototypes, propose de donner un nouveau visage \u00e0 la petite fleur de Bienvenue \u00e0 la ferme, de d\u00e9cliner une nouvelle image de marque associant objets usuels, animal et v\u00e9g\u00e9tal, fantaisie et\u00a0 audace. Une valeur ajout\u00e9e qui ne peut que consolider la notori\u00e9t\u00e9 du r\u00e9seau Bienvenue \u00e0 la ferme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9248\" title=\"brouette\" src=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/10\/brouette1-1.jpg\" alt=\"brouette\" width=\"127\" height=\"151\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue \u00e0 la ferme s&rsquo;est adjoint les services de la Cit\u00e9 du design de Saint-Etienne pour relooker son image de marque. Le congr\u00e8s national de Grenoble, qui se termine aujourd&rsquo;hui, a \u00e9t\u00e9 l&rsquo;occasion de d\u00e9battre de ces transformations \u00e0 venir.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[774,1277],"class_list":["post-9240","post","type-post","status-publish","format-standard","hentry","category-tourisme","tag-bienvenue-a-la-ferme","tag-cite-du-design-de-saint-etienne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bienvenue \u00e0 la ferme veut valoriser son logo -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sillon38.com\/blog\/2009\/10\/07\/bienvenue-a-la-ferme-veut-valoriser-son-logo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bienvenue \u00e0 la ferme veut valoriser son logo -\" \/>\n<meta property=\"og:description\" content=\"Bienvenue \u00e0 la ferme s&#039;est adjoint les services de la Cit\u00e9 du design de Saint-Etienne pour relooker son image de marque. Le congr\u00e8s national de Grenoble, qui se termine aujourd&#039;hui, a \u00e9t\u00e9 l&#039;occasion de d\u00e9battre de ces transformations \u00e0 venir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sillon38.com\/blog\/2009\/10\/07\/bienvenue-a-la-ferme-veut-valoriser-son-logo\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-07T14:54:37+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/staging.sillon38.com\/wp-content\/uploads\/2009\/10\/logo1-bienvenue-ferme1-1.jpg\" \/>\n<meta name=\"author\" content=\"M Coeur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"M Coeur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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